06/17/2026
The brief said: "We need something that loosens people up. This group doesn't do loose."
It was a board retreat for a regional financial services firm. Fourteen executives. Three days of strategy sessions. And one evening that needed to land — a dinner where the pressure of the conference room needed to lift, at least for a few hours.
The client warned us: "Our VP of Finance has been with this company for 22 years. She's brilliant, she's a little guarded, and she does not participate in 'fun.'"
We noted that.
Forty minutes into the performance, she was standing in front of the room — not called up, not volunteered, genuinely drawn into something she didn't see coming — and she was laughing. Not politely. Genuinely. By the end, she was the one turning to her colleagues and saying, "How did you do that?"
The CEO sent us a note the next morning: "Whatever you did, it worked. People who haven't had a real conversation in two years were talking at 11 PM."
We don't believe in dragging reluctant people into performances. We believe in creating experiences so genuinely interesting that reluctance dissolves on its own.
Fourteen executives. One evening. And a VP of Finance who, by all accounts, doesn't participate.
Until she did.
If your next retreat needs an evening that actually means something, let's talk. Link in bio.