SSA Group

10/12/2026

10/12/2026

A day at the zoo, aquarium, or museum starts long before the first exhibit. Finding parking, navigating the entrance, and knowing what to expect all help shape how guests feel about their visit.

At SSA Group, understanding those everyday moments helps guide how we support our cultural attraction partners. Our 2026 Attraction Trends Report draws on 25,228 guest reviews to explore what matters to visitors - and where teams can make the experience easier, clearer, and more welcoming.

What could make your guests’ next visit better? Explore the findings and practical recommendations in the full report.

Download the 2026 Attractions Trends Report: https://lnkd.in/gq-HP3rw

10/06/2026

So many people, stories, and perspectives make SSA who we are.

During this Hispanic Heritage Month, we’ve been celebrating our Hispanic and Latino teammates: the leaders alongside us who help shape our culture, guide our teams, and move SSA forward. We’re also honoring the rich Hispanic and Latino culinary traditions that inspire our menus, incorporating regional flavors and dishes that reflect the local communities we serve.

To the colleagues welcoming guests, supporting one another, sharing ideas, and leading the way, thank you for being part of our SSA community!

10/05/2026

What can 25,228 guest reviews tell us about the attraction experience?

Quite a lot.

SSA Group’s 2026 Attractions Trends Report looks at feedback from guests across zoos, aquariums, museums, and cultural attractions to understand what shapes their experience, and where friction can get in the way.

One finding: frustrations rarely happen in isolation. A confusing arrival, a long wait, or difficulty finding your way can how guests feel about the entire visit. Reviews mentioning operational friction averaged 3.99 stars, compared with 4.55 when no friction was mentioned.

For attraction leaders, that feedback can help reveal where friction is happening across the guest journey, and where small improvements can make the overall experience better.

Explore eight guest experience trends and practical recommendations to help turn those insights into meaningful action.

Download the report: https://lnkd.in/gq-HP3rw

09/30/2026

Months in the making. A new look with the same spirit of hospitality.
Check it out at thessagroup.com

09/15/2026

A stay at Longneck Manor gives guests even more time to experience everything that makes the destination special. 🦒

From waking up close to wildlife to learning, exploring, and connecting with the conservation mission, every part of the stay adds to the experience.

Through SSA Group’s One Revenue Strategy, lodging, tours, hospitality, marketing, and guest experiences came together to create one seamless journey, helping guests stay longer and connect more deeply.

Thoughtful growth creates more opportunities for meaningful experiences while supporting Longneck Manor’s mission.

Read the story: https://blog.thessagroup.com/longneck-manor-how-a-giraffe-hotel-in-texas-creates-deeper-guest-experiences

09/08/2026

Big news for our sustainability and conservation work. 🌎

SSA Group is deepening our commitment to the Aquarium Conservation Partnership as the first commercial member to receive full membership with voting rights.

After becoming ACP’s first corporate member in 2024, this next step gives SSA a formal voice, bringing an important operational perspective to collective conversations around conservation and sustainability.

For us, having a seat at the table means an even greater opportunity to turn shared commitments into action across our nearly 100 facility partners.

We’re proud of what this milestone represents, and even more excited about the work ahead.

09/07/2026

September has a way of bringing people back together.

As routines return and new seasons begin, it’s a reminder that some of life’s most meaningful moments happen in the time we spend with one another.

A child finding the perfect souvenir to remember a day with Grandma. Siblings sharing a favorite exhibit. Friends gathering for a special event. Parents sneaking away for a well-earned date night.

These are the moments that become the stories we tell for years to come.

That’s why 452 Hospitality is creating special moments that have a lasting impact. Every smile, every conversation, and every shared experience is an opportunity to make someone’s day just a little more memorable.

Here’s to a season filled with connection, discovery, and moments worth remembering.

09/01/2026

Hospitality might look different for everyone, but for us it always starts with the same thing: making people feel cared for.

For Jessica and Damian, 452 Hospitality comes to life through the connections they create every day at the Dallas Zoo, from the experiences guests remember to the care that happens behind the scenes.

Their stories are different, but the goal is the same: create meaningful moments that make people feel welcomed, valued, and excited to come back.

That’s 452 Hospitality in action.

08/31/2026

Fall is finally here, and our teams are getting ready.

Across SSA, our culinary, catering, retail and admissions teams are preparing for the season by putting 452 Hospitality into action every day. From noticing the small details and solving problems with empathy to making sustainable choices and creating moments guests remember long after they leave.

Read our blog to explore more stories about how 452 Hospitality comes to life across our operations. https://linktr.ee/thessagroup452