08/27/2025
CASTING!!!
S.E.B. Casting is looking to cast 20-25 Real Kansans. I'm looking for a 20-25 people and they can be from anywhere in the state. The filming team will come to you or at least pretty darn close to you. The commercial is for BCBS. It'd be awesome if you were actual BCBS customers, but you don't have to be! And you don't need to have any on camera experience.
If you fit the bill, please send an email with a photo of you and a little blurb about you and why you fit the project. Send it to [email protected] by end of day Friday Aug 29th.
Wanting age/gender/race to be as diverse as Kansas is.
Project Rate / Payment Summary:
$500
Usage / Run:
Session + Usage: $500, all in + 20% agency fee, if necessary
Usage: OOH, CTV, Social, Web, Print, Banners, Industrial, in perpetuity
Shoot Dates & location: One day between Sept 8-12
We’re traveling all over the state. We’ll reimburse folks if they need to travel somewhere, but we’re hoping to find real people in real parts of Kansas, and we’ll kind of come to you
Here are some specific people we're looking for, but we are also loking for just your regular Kansas folks too.
1) Farmer - We’re looking for a real farmer, any age, who works the land while managing a visible health challenge. This could be a prosthetic arm, an insulin pump, a hearing aid, or anything that shows their body has been through something and they are still out there doing the work and living their life. This is not about overcoming a set-back in a glossy, commercial way. It is about the everyday toughness of someone who gets up before sunrise, feeds the animals, fixes the tractor, and keeps going. Dirt under the nails, sun on the face, humor in the voice. Someone who looks like they actually know what calluses feel like.
All races and genders are welcome. We want authenticity over polish. People not pretending to be farmers but real ones.
2) A student athlete - A real-deal young athlete, age 15–20, who’s currently in the thick of rehabbing a noticeable injury. This could be an ACL, ankle, shoulder. Something that leaves a brace, crutches, or scar, something that we as the viewer can see and feel in a split second. We’re not shooting for shiny highlight reels or staged comebacks. We want the raw in-between. A kid still rocking the team hoodie at physical therapy. The one who hears the squeak of the gym floor but has to watch from the sideline. Someone with grit, humor, and honesty in how they carry themselves.
All races and backgrounds are welcome. We’re especially interested in faces and stories that look like real life, not polished models, or someone who is playing a role, but the real people. They should have a look of determination on their face. This isn’t a set-back but a stage for what comes next.
3) A graveyard shift worker - This isn’t about polished smiles or hero shots. It’s the tired eyes at 3 a.m., the coffee that barely keeps you upright, the quiet moments in fluorescent light when the world feels stuck in pause. Someone who looks like they know what it feels like to walk out of work and see the sun rise before they’ve even gone to bed.
All races, genders, and ages are welcome. We want someone real, not staged. A person who carries the weight of the night shift in the way they stand, move, and speak.
Prefer BCBS members
4) A 4H kid - We’re not after a glossy champion. We want the kid who smells like hay by noon, whose boots are dusty, and whose face says they’ve been up since sunrise. Someone who knows long rides in a pickup, the heat that sticks to your skin, and the noise of the barns drowning out the noise of the competition.
All races and backgrounds welcome. We want real Kansas kids who treat the fairgrounds like a second home, kids who know the dust, the heat, and the rhythm of competition better than the tourists ever will.
5) Hunters & Fishers - We are looking for real Kansans. Not models, not overly polished actors, but people who tell the true story of this state. People who represent Kansas in the way they stand, the way they work, the way they are. Our audience should be able to look at them and think: that could be me, that could be my neighbor, that could be my family.
We are not looking for perfection. We are looking for authenticity. Lives that have been well-lived. Hands that show they have worked. Eyes that carry both resilience and pride.
People that without a single word,but a single look, can tell you where they are from and what they stand for, in an instant.
This cast should feel like Kansas itself, wide, varied, and diverse. From big cities, small towns, and open plains. Every age, every background, and every walk of life. People whose presence says something true before they even have to talk.
6) Fossil diggers/Rock hounds - We are not looking for perfection. We are looking for authenticity. Lives that have been well-lived. Hands that show they have worked. Eyes that carry both resilience and pride. People that without a single word,but a single look, can tell you where they are from and what they stand for, in an instant.
This cast should feel like Kansas itself, wide, varied, and diverse. From big cities, small towns, and open plains. Every age, every background, and every walk of life. People whose presence says something true before they even have to talk.
7) College students - Young people who tell the story of campus life in Kansas. We are looking for real Kansans. Not models, not overly polished actors, but people who tell the true story of this state. People who represent Kansas in the way they stand, the
way they work, the way they are. Our audience should be able to look at them and think: that could be me, that could be my neighbor, that could be my family. We are not looking for perfection. We are looking for authenticity. This cast should feel like Kansas itself, wide, varied, and diverse. From big cities, small towns, and open plains. Every age, every background, and every walk of life. People whose presence says something true before they even have to talk.