Southern Independent Optical Show

Southern Independent Optical Show An independent optical show for the independent thinkers of the South.

Our brand spotlight continues with Once Upon a Charm ✨ Founded by a mom whose daughter needed her first pair of glasses ...
08/16/2026

Our brand spotlight continues with Once Upon a Charm ✨ Founded by a mom whose daughter needed her first pair of glasses at just four years old, this brand was born from a simple wish: eyewear that makes kids excited to put their glasses on, not dread it. Their patent-pending interchangeable charm system lets little ones customize their frames with hand-painted charms, turning glasses into something to treasure and show off. Once Upon a Charm is celebrated not just for their whimsical, kid-first design, but for their heartfelt mission - raising awareness that vision issues affect learning and confidence in more kids than most parents realize.

We're excited to see the magic they bring to SIOS this year! Don't miss them.

08/13/2026

In just one month, the independent optical community comes together in Dallas–Fort Worth for two days built around the things that actually move our industry forward:

Independent brands.
Meaningful education.
Real conversations.
Fresh ideas.
And a fashion show that puts eyewear exactly where it belongs—on the runway.

SIOS is getting close, and the energy is building fast.

If you’ve been thinking about coming, this is your sign.

September 11–12, 2026
Dallas–Fort Worth, Texas

So… are you in?

Register at siopticalshow.com

Optometry OpticalIndustry Eyewear DallasFortWorth

Next up in our brand spotlight series: L.G.R 🕶️ Born from a love of vintage craftsmanship, L.G.R brings a timeless, arti...
08/13/2026

Next up in our brand spotlight series: L.G.R 🕶️ Born from a love of vintage craftsmanship, L.G.R brings a timeless, artisanal quality to every frame with each pair handmade in Italy with an old-world attention to detail that's rare to find today. It's this dedication to heritage and quality that makes L.G.R a brand worth celebrating.

We can't wait to see their latest collection in person. Make sure L.G.R is on your must-visit list at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

Brand spotlights continue with VILLA Eyewear 🖤 Known for clean, confident silhouettes and an unmistakable sense of moder...
08/13/2026

Brand spotlights continue with VILLA Eyewear 🖤 Known for clean, confident silhouettes and an unmistakable sense of modern polish, VILLA has quickly become a favorite for those who want their frames to feel elevated without trying too hard. That effortless-but-intentional design language is exactly why VILLA is something special.

We're excited to see what's new from them this year - swing by and see for yourself at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

Our next brand attendee spotlight: Woodys 🍓 This brand brings a playful, editorial edge to eyewear with their think unex...
08/13/2026

Our next brand attendee spotlight: Woodys 🍓 This brand brings a playful, editorial edge to eyewear with their think unexpected color, whimsical detail, and a fearless approach to design that feels more like art than accessory. That willingness to have fun and stand out is exactly why Woodys deserves the celebration.

We're so excited to see what they've got in store this year. Don't miss them at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

Kicking it off with a bang, our first brand spotlight is on J.F. Rey ✨ This French eyewear house has built a name for it...
08/13/2026

Kicking it off with a bang, our first brand spotlight is on J.F. Rey ✨ This French eyewear house has built a name for itself with bold, architectural frames that don't shy away from color or shape - the kind of design that turns heads and makes a statement. J.F. Rey is celebrated for pushing the boundaries of what eyewear can look like while staying wearable and refined.

We're excited to see what they bring to the show floor this year. Don't miss them at SIOS 2026.

Visit siopticalshow.com or the link in our bio to sign up.

The countdown is ON ⏳ 30 days until SIOS 2026! Vendors, time is closing in to work with our team to finalize details - w...
08/12/2026

The countdown is ON ⏳ 30 days until SIOS 2026!

Vendors, time is closing in to work with our team to finalize details - we're excited to see what surprises you're bringing! Attendees, spots are filling up fast, so lock in your registration now before it's too late.

And here's something special: starting today, we're rolling out brand highlights for the incredible eyewear lines joining us this year. Keep your eyes peeled, as there's more reasons to get excited coming your way. 👀✨

08/07/2026

No pitch. No registration reminder. We just want to hear from you this weekend.

Independent optical can mean a lot of different things depending on which side of the industry you call home—the freedom to curate differently, incredible craftsmanship, better patient experiences, entrepreneurship, creativity, friendships… and occasionally a healthy amount of chaos. 😏

So we’re passing the question to you:

The best thing about independent optical is __________.

Fill in the blank below. 👇

We have a feeling this comment section could be a pretty great reminder of why this community is worth bringing together in the first place.

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The heart of SIOS isn’t the frames, it’s the people who built it. Our team behind the show has spent years in independen...
08/04/2026

The heart of SIOS isn’t the frames, it’s the people who built it. Our team behind the show has spent years in independent optical before starting their own, and are bringing everything they’ve learned to make SIOS what it is today.

Tell us who you’ve talked to so far! Tag the team member who’s made a difference for you and show us the 👇

07/27/2026

Independent practices don’t grow by becoming more alike.

They grow by leaning harder into what makes them different—the collections they curate, the experience they create, the standards they refuse to compromise, and the relationships they build with their patients.

That individuality is not a disadvantage.

It is the advantage.

Now we want to hear from the independent optical community:

What is one thing your optical does better than anyone else?

Share it below. Let’s give independent practices, opticians, and brands a little room to celebrate what they’ve built.

📍 SIOS — Dallas–Fort Worth, Texas
📅 September 11–12, 2026

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Dallas, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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