08/25/2026
If you've ever heard someone in your firm say, "We should really be using Salesforce," or "I heard XYZ CRM is better," you're not alone.
Many firms feel pressure to prove they've evaluated other CRM platforms, whether it's from employees, leadership, or simply wanting confidence that they made the right decision.
We always suggest reframing the question from, "is there a better CRM out there?" to "which CRM is best aligned with our firm's business goals and objectives?"
To help these conversations at your firm, we’ve created a high-level comparison of the most popular CRM systems in AEC.
👉 https://ckearneyconsulting.com/resources/crm-matrix