08/28/2026
Last year, I spent a whole lot of time researching, writing, and designing a guidebook for nonprofit branding.
What started as a thesis project turned into an 80+ page guidebook focused on helping nonprofit organizations better understand their brand, their audience, and how the two connect through design.
There was a LOT of research, revisions, InDesign files, second-guessing, and probably more coffee than necessary. But seeing it all come together was incredibly rewarding.
This project really reinforced something I’ve come to believe about design: it’s not just about making something look good. Good design creates clarity, builds connection, and helps communicate what an organization is all about.
I’m really proud of how this one came together, and even more excited to take what I learned from it into the work I’m doing now.