42nd Parallel

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42nd Parallel

Nationwide experiential marketing agency, a TCG Collective subsidiary focused on the Asian American

08/03/2026

Looking for your next getaway?

August is a great time to explore some of Asia’s most unforgettable destinations.

Whether you’re drawn to tropical beaches, lush rainforests, vibrant cities, or breathtaking mountain views, there’s something for every type of traveler.

Which destination would you add to your travel bucket list?

07/31/2026

🥑 Happy National Avocado Day!

From refreshing desserts to savory favorites, avocado is enjoyed in many unique ways across Asian cuisines. Today, we’re celebrating the diverse flavors, traditions, and creativity that make these dishes so special.

What’s your favorite way to enjoy avocado?

07/19/2026

In honor of National Ice Cream Day, we’re highlighting just a few of the frozen treats enjoyed across Asia.

From the creamy richness of kulfi to the vibrant flavor of ube ice cream, these desserts reflect the diverse cultures, traditions, and flavors found throughout the continent.

What’s your favorite frozen treat? 🍨✨

07/04/2026

Today we celebrate the service, leadership, and achievements of AAPI Americans who have helped shape our nation’s history.

Their contributions continue to inspire future generations and strengthen our communities.

Happy 4th of July🇺🇸

06/22/2026

This Pride Month, we celebrate LGBTQ+ AAPI voices and the impact they continue to make through representation, advocacy, and storytelling.

Their experiences, achievements, and contributions help create a more inclusive and welcoming future for all.

05/25/2026

This Memorial Day, we honor the brave Asian American and Pacific Islander service members who made sacrifices for our country. From Filipino Americans fighting in the Battle of New Orleans to generations of AAPI veterans serving across every branch of the military, their courage and contributions continue to shape our nation’s history.

Today we remember their service, reflect on their sacrifice, and honor the legacies they left behind.

05/10/2026

The things our moms say might sound funny, strict, or repetitive—but it all comes from love.
Every reminder, every question, every “did you eat?” is her way of caring.

Happy Mother’s Day to all the amazing moms out there.

05/02/2026

Dishes like kare-kare, onigiri, kimchi jjigae, and larb each come from different cultures, but they all carry deep meaning, tradition, and history.

From comforting broths to bold flavors, these meals are more than just food—they’re part of identity, family, and everyday life.

04/21/2026

A cup of tea can tell a story. 🍵

For National Tea Day (April 21), we’re celebrating the many ways tea is enjoyed across Asia. From China’s long-standing tea traditions and Japan’s matcha ceremonies to India’s spiced chai and Malaysia’s iconic teh tarik, tea is part of everyday life as well as cultural celebration.

Each region has its own flavors, brewing styles, and traditions that have been passed down for generations. Whether it’s shared with family, served to guests, or enjoyed during a quiet moment, tea continues to bring people together. Today we’re highlighting tea cultures from across Asia—including Chinese, Japanese, Korean, Taiwanese, Thai, Cambodian, Indian, Indonesian, and Malaysian traditions.

Address

1016 W Jackson Boulevard
Chicago, IL
60607

Website

http://www.42ndpl.com/

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