Realtors Property Resource (RPR)

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Realtors Property Resource (RPR) We're a National Association of REALTORS® member benefit called Realtors Property Resource® (RPR). To our Valued REALTORS®, we pledge to:
1.

The RPR Pledge
Empowering REALTORS® Everywhere

At RPR®, we believe educated, empowered and successful REALTORS® are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR®, make profitable, well-informed decisions for you and your clients. Central to our approach is what we call the RPR Pledge—a set of guiding principles that remind us of the importance of what we do and whom we serve: REALTORS®. Provide technologies and solutions that put the power back into the hands of REALTORS®.

2. Consistently improve our systems and products in ways that solidify and strengthen your market value.

3. Deliver robust and detailed data sets designed to support your professional expertise.

4. Offer an unparalleled assortment of user-friendly and customizable client-friendly reports.

5. Work with your best interests in mind, with integrity, accountability, and out-of-the-box thinking.

What do you want to get better at next? Pricing? Prospecting? Market stats? RPR Mobile™? Commercial? November’s free web...
10/18/2026

What do you want to get better at next? Pricing? Prospecting? Market stats? RPR Mobile™? Commercial?

November’s free webinar lineup has a little something for everyone.

Find the classes that fit your goals, save your seats and add a few new skills to your toolkit.

rpr.me/webinars

Client question. No laptop? No problem! 📱 Real estate happens in the field. Learn how the RPR app helps you quickly acce...
10/17/2026

Client question. No laptop? No problem! 📱

Real estate happens in the field. Learn how the RPR app helps you quickly access property and market information, answer client questions and share insights without heading back to the office.

Take this webinar, learn how to use the RPR app and be ready with answers whenever, and wherever, they’re needed. rpr.me/mobile-basics

🗓️ Date: Tue, Oct 20

⏰ Time: 1:00 PM CDT

High traffic sounds good. But good for what? 📍 The same vehicle count can mean very different things depending on the pr...
10/16/2026

High traffic sounds good. But good for what? 📍

The same vehicle count can mean very different things depending on the property, use and surrounding market.

With RPR Commercial, combine Traffic Counts with demographics and POIs to get a more complete picture of the location.

rpr.me/map-insights

Every agent has a Buyer Tour sweet spot. 🚗🏡 Is yours a tight 1–3 homes, a solid 4–5, an ambitious 6–8… or “we brought sn...
10/15/2026

Every agent has a Buyer Tour sweet spot. 🚗🏡

Is yours a tight 1–3 homes, a solid 4–5, an ambitious 6–8… or “we brought snacks, keep driving”? 😂

Drop your ideal number in the comments.

Got a co-worker who could show homes all day? Tag them below!

Your first CMA doesn’t have to feel like your first CMA. 😉 See how RPR’s mobile AI CMA helps new agents navigate comps, ...
10/14/2026

Your first CMA doesn’t have to feel like your first CMA. 😉 See how RPR’s mobile AI CMA helps new agents navigate comps, make adjustments and turn property data into a polished CMA… and more confident conversations with clients. rpr.me/new-agent-cma

You planned the route. Confirmed the showing. Arrived on time. And then… ding. 📱😑Some days test your market knowledge. S...
10/13/2026

You planned the route. Confirmed the showing. Arrived on time. And then… ding. 📱😑

Some days test your market knowledge. Some test your negotiating skills. And some test your ability to respond “No problem!” to a text that is, in fact, a little bit of a problem.

Tag your favorite showing-day road warrior. They’ve definitely lived this one. 😂

Mortgage rates get the headlines. But they’re only part of what determines a buyer’s monthly housing cost. 🏠 Help client...
10/12/2026

Mortgage rates get the headlines. But they’re only part of what determines a buyer’s monthly housing cost. 🏠

Help clients look beyond the list price and rate to get a clearer picture of what owning a particular home could actually cost them… with a little help from RPR.

Put the full monthly cost into perspective with RPR’s Mortgage Calculator. Try it today, only on the RPR app. https://onelink.to/rpr-mobile

Your next client might be closer than you think… 🔎 Learn how to use RPR to uncover prospecting opportunities hiding in y...
10/11/2026

Your next client might be closer than you think… 🔎

Learn how to use RPR to uncover prospecting opportunities hiding in your market, zero in on the right properties and homeowners, and turn your research into a plan for outreach.

Take this class. Learn the skills. Find the opportunity. Then go after it! rpr.me/prospect-webinar

🗓️ Date:Thu, Oct 15

⏰ Time: 11:00 AM CDT

You’ve got the market data. Now put it to work! 📊➡️📱 Learn how RPR’s Market Trends AI ScriptWriter can transform local s...
10/10/2026

You’ve got the market data. Now put it to work! 📊➡️📱

Learn how RPR’s Market Trends AI ScriptWriter can transform local stats into client-friendly content you can share across your marketing channels.

Less staring at a blank screen. More staying in front of your sphere!

Save your spot now. rpr.me/script-webinar

🗓️ Date: Wed, Oct 14

⏰ Time: 1:00 PM CDT

10/09/2026

📱Your phone called. It wants in on your CMA workflow!

With the AI CMA in RPR Mobile™, you can review comps, explore pricing strategies and bring your own market expertise to the process, right from the app.

Start from a property in the app, tap AI, choose the CMA you need and get started.

Wait… RPR does that? Yep.

https://onelink.to/rpr-mobile

Address

430 N. Michigan Avenue
Chicago, IL
60611

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