09/04/2026
Von Miller, who co-founded and owns Greener Pastures Chicken, a regenerative organic poultry company that is located outside Austin, Texas on a 35-acre farm, is giving Hunter Luepke EQUITY and an OWNERSHIP STAKE in his company worth MILLIONS of dollars long-term in exchange for the No. 40 jersey, making it the RICHEST number deal in sports history 🤝 💰
Miller, 37, initially offered Luepke free chicken or the option to pay for full-body tattoos that would've cost him $40K-$50K, but the two settled on equity in his company and free chicken for life.
"I would have to say it's got to be the first in National Football League history that a jersey swap has been done with ownership of a chicken farm. He's learned from the best with the negotiators here with the Cowboys," Miller said of Luepke.
"It's the chicken of champions, so it was only right for Hunter to be a part of that too. He won three national championships in college. So it was a great fit for us. It was a great fit for him, and I'm happy that we were able to get it done."
With Miller wearing No. 40, Luepke has changed to No. 30, the Cowboys announced.
Greener Pastures Chicken sells an average of 35,000 chickens each week and supplies products to major grocery stores such as Whole Foods and H-E-B.
The company is backed by notable NFL players including Patrick Mahomes, Drew Brees, and Nick Foles.
Luepke, 26, was issued No. 40 after signing a 3-year/$2.715M contract with the Cowboys as an undrafted free-agent in 2023, and now he has set himself up for long-term wealth off the jersey number three years later.
