10/10/2026
Great partnerships aren’t just negotiated; they are engineered from the ground up.
Over my career—from the discipline of military logistics to the trenches of enterprise business consulting—I’ve operated by a simple truth: vision without ex*****on is just noise. When I founded Fetzer & Associates, the mission was to bring "tip of the spear" ex*****on to the brands we believe in, fueled by a bedrock of faith, resilience, and relentless hard work.
For FUKU Energy, that meant months of quiet, meticulous planning. We didn’t just build a brand; we built the entire commercial infrastructure. From architecting the 2027 scaling roadmaps and DSD route sweeps, to designing our bilingual interactive sales tools and Category Management Playbooks—we put in the late nights and created the strategic assets required to ensure our ex*****on in the field would be bulletproof.
Today, that foundational work and unwavering belief in our vision has culminated in a dual milestone. FUKU Energy has officially executed a Master Distribution Agreement with the powerhouse Southern Glazer’s W**e & Spirits (SGWS), while simultaneously locking in a strategic national footprint alongside Sam Sutton and his elite team at Oasis Snacks.
But you do not scale at this magnitude alone. A massive thank you to our visionary Founder & CEO, Brian Goff, the creative and operational drive of our President, Ymmi, and the elite commercial strategy of Joe Trimboli (Vice President of Business Development at Fetzer & Associates and Southeast Regional Manager for FUKU Energy). I also want to specifically recognize Louis Zweig, whose relentless work and expertise have been absolutely instrumental in executing what we are building alongside Southern Glazer's.
My leadership philosophy has always been to act as a filter, not a door. In business, active listening is everything—from the executive boardroom all the way down to the end consumer. You don't shut people out; you take in the best ideas, filter out the noise, and execute. Building in the trenches alongside an elite team that shares that exact mindset makes every victory sweeter.
To ensure our operational muscle matches our aggressive 2027 sales velocity, we are elevating our executive standard. I am incredibly proud to formally introduce Kirk Hauer as FUKU Energy’s newly appointed Chief Operating Officer. Kirk brings the exact operational dominance we need to seamlessly bridge our expanding supply chain with our incredible distribution partners.
To our partners at SGWS and Oasis, we are honored to build this legacy with you.
To anyone in my network grinding toward a goal that feels out of reach: trust your faith, trust the process, and never stop doing the hard work in the dark. The breakthrough is coming.
We’ve set the standard. Now, we raise it.
