09/21/2025
✨ Behind the Reason ✨
Growing up, I always admired the Steinhoffs in their sparkly rodeo shirts. I dreamed of having one of my own, and eventually my parents surprised me with a $200 pink and black sparkly shirt. I absolutely LOVED it—and I still have it to this day.
After stepping away from horses for a while, I came back years later and still wanted those blingy, flashy shirts. One day, I saw a post where Taylor Steinhoff shared that her grandmother was the one who made their shirts. That lit a spark in me—I thought, “Why don’t I try to make myself one?”
It started off as just making shirts for myself. I never expected to be creating customs for anyone else. But after people kept telling me I should start offering them, I finally decided to take the leap.
At the Georgia State NBHA show, I was able to walk into the arena wearing my own creations. They were everything I dreamed of—flashy, blingy, and uniquely me. From there, By Chey Custom Rodeo Shirts was born. ⚡️✨
