www.FLICKR.com/photos/overallmurals
www.VIMEO.com/overallmurals/videos
www.INSTAGRAM.com/overallmurals
www.TWITTER.com/OverallMurals
Hand-painted outdoor advertising requires a unique understanding of art, construction, law, marketing, real estate, rigging, and even amateur meteorology. Overall Murals has expertise in each of these critical fields. From corporate brands to local shops to nonprofi
t institutions, Overall Murals delivers responsiveness, punctuality, flexibility, efficiency, and commitment to excellence. INVENTORY:
Overall Murals has built a permanent inventory of both wallscapes and streetscapes in major metropolitan areas across the U.S., including New York City, San Francisco, Los Angeles, Chicago, Atlanta, and Boston. Wallscapes are impressive, large-scale, high-impact, elevated displays that integrate into the cultural scenery and are visible to the cityβs diverse audience from long distances. Meanwhile, intimate streetscapes are situated in high-traffic pedestrian areas and allow passersby to have a closer relationship with the details of the painting. LOCATION SCOUTING:
To ensure the most effective outcomes for clients, Overall Murals offers custom scouting of new mural spaces and advertising-approved locations. Similar to location scouting for the film and television industries, new mural locations are acquired through our network of local experts who utilize their market insights and relationships with local expediters and city officials to secure legal spaces in the shortest time possible. PRODUCTION:
Overall Murals executes any artwork, from single-color lettering to complex photorealistic portraiture. Quality and color are ensured by utilizing the highest-grade, classic, oil-based sign paints, all matched and hand-mixed βby eyeβ to the artwork by our skilled artisans. Meanwhile, the production team also manages every logistic detail, including securing all necessary equipment, permits, and specialty licenses. IMPACT:
Overall Murals understands the theater of street art: creation of the work is an event, itself. Without fail, whenever a new mural is launched, tourists and local observers stop to ask questions, interact with the painters, and help spread word of the campaign through social media outlets such as Instagram and Twitter before it is even finished. Overall embraces its role as a temporary brand ambassador and tracks and celebrates these mutual social media successes. Together, the production processes, finished mural, showcased product, and campaign message combine to create a spectacular combined impact. ARTISTS WORK:
Overall Murals is deeply committed to preserving and enhancing the native aesthetic of the communities in which they work. Since 2011 Overall has developed relationships with local and international artists to transform city walls into curated art pieces, through their company-initiated public art program, Artists Work.