06/02/2026
Sound isn’t the last thing you add to a space. It’s the first thing people feel when they walk into one.
We hosted architects, strategists, experience designers, and neuroscientists in our New York studio to talk about exactly that. What happens when sound is designed into a space from the start, not bolted on at the end?
The conversation went places. Noisy restaurants that cut the perceived flavor of your food. Mercedes building bespoke soundscapes for electric vehicles that adjust in real time. The gap between what a space looks like and what it actually feels like and why sound is almost always the answer to that gap.
This is the work that doesn’t get talked about enough. Sonic experience design is architecture. It shapes attention, behavior, memory, and wellbeing, whether the people in the space know it or not.
Thank you to Steve Keller, Emilie Baltz, Léonard Roussel, and James Cathcart for bringing real depth to the conversation, and to SEGD New York for making it happen!
What was your favorite moment from the evening?