3Play Media

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3Play Media provides closed captioning, transcription, and audio description services to make video accessibility easy.

We are based in Boston, MA and have been operating since 2007.

10/07/2026

Captioning millions of minutes of video doesn't have to mean paying for human review on every file.

The University of Florida needed every video to meet a dependable accuracy baseline ahead of ADA Title II, without blowing the budget.

So they used Pulse to score every ASR caption file. Files that clear the bar get published. Files that don't go to human review.

The results:
- 100% of high-risk content flagged for review
- 33% of files met the threshold with ASR alone
- $30,000+ in predicted savings within 50 days

Human review goes where it matters, and the budget goes further.

Read the full UF story in the comments.

10/02/2026

Ask most universities how accurate the captions across their whole video library are, and you'll hear a guess.

Ask about audio description coverage, and usually nobody knows.

A campus library can hold millions of minutes of video spread across departments, platforms and years of uploads. Nobody can review all of it by hand, and no budget pays for human remediation on every file.

So most institutions fall back on one of two approaches:

1) Turn on AI captions everywhere and ask faculty to clean them up. Nobody can confirm whether the result is compliant.

2) Go with a vendor that offers bundles with "unlimited" AI. The AI is unlimited, but human review (where accuracy truly comes from) is still capped. And nothing tells you which files need those hours most.

There's a third approach: measure first, then spend.

Pulse connects to your video platform and scores every video for caption accuracy and audio description need. You set the thresholds. Files below them go to the level of human review you choose. New uploads get scanned and scored automatically.

The University of Florida's Brian Smith put it this way: "It isn't just a caption quality tool, it's a budget strategy."

ADA Title II made this urgent. Even without the deadline, knowing where your gaps are is the only way to make your budget cover more.

See how university-wide compliance works — link in the comments.

09/30/2026

Ready to take your content to new markets?

3Play Media is heading to MIPCOM in Cannes, October 12–15. We'd love to show you how our AI dubbing lets you choose the right amount of human review for your budget and quality goals.

Book a one-on-one with our team using the link in the comments. See you in Cannes!

09/28/2026

EDUCAUSE starts tomorrow, and our team will be there.

If your campus is working through any of these, let's talk:

→ ADA Title II compliance for your video library
→ Captioning and audio description at scale
→ Figuring out which videos need attention first, without blowing the budget

We're booking one-on-one meetings from Sept 29 to Oct 2. The link to grab a time is in the comments.

See you in Denver!

09/15/2026

IBC2026 is in the books!

Throughout this past weekend, one point came up repeatedly: not every video needs the same dubbing approach.

Content type, distribution strategy, budget, and audience all change what the right fit looks like — and localization technology is advancing fast enough to support it all.

Huge thanks to our amazing team in Amsterdam for the booth, the demo, and the deep product expertise behind both!

09/08/2026

IBC2026 starts this Friday and we can't wait to attend once again!

We'll be showcasing our four dubbing service levels: Launch, Refine, Creator, and Studio.

Stop by booth 14.D64 to take the “Dub It Your Way” quiz and see which dubbing service level is perfect for your content.

Want time on the calendar? Book a meeting with our team using the link in the comments.
See you at IBC!

09/02/2026

"AI dubbing" and "fully automated" are not the same thing.

3Play's dubs include human reviewers checking timing, accuracy, and audio quality before anything gets delivered.

The AI brings the scale; the reviewers bring the judgment that makes it publishable.

Watch full video comparing the pros and cons of AI and traditional dubbing, linked below.

08/26/2026

With over 30 million hours watched, our AI-voiced dubs saw a 24% higher average view duration than the original English tracks.

The industry has hesitated to use AI-voiced dubbing due to concern for audience experience, but we are seeing that audiences are embracing it.

How the dubs are created matters to that outcome. These dubs are built on 3Play's human-in-the-loop workflows, where trained linguists shape voice, tone, timing, and cultural adaptation throughout the process.

For broadcasters and platforms, the real question now is: how much more content, previously un-localized because the economics didn't work, can you now afford to bring to new audiences? We are here to help you answer that question.

The new data can be found in our latest press release (linked in the comments). And come find us at IBC 2026 in Amsterdam, September 11-14, to see the dubbing workflow in action!

08/19/2026

The ADA Title II deadline moved. Your video archive did not.

In April, DOJ pushed the web and mobile accessibility compliance dates back a year. Entities serving 50,000 or more people now have until April 26, 2027. Smaller entities and special districts have until April 26, 2028.

Here is what did not change: WCAG 2.1 Level AA is still the standard. Title II's underlying nondiscrimination and effective communication rules never went anywhere. Students have been filing complaints under those rules for years without a technical standard to point to.

So this is not a reprieve; it is a second budget cycle, which is what most campuses said they needed in the first place.

The schools that paused in April will spend spring 2027 doing frantically what they could be doing calmly right now, and they will pay a rush premium for it.

If you do not know where your risk sits, that is where Pulse starts. Pulse audits your existing captions at scale, predicts which files fall below the quality threshold you set, and shows you the cost and coverage tradeoffs before you commit a dollar.

Pulse also extends that to audio description, so you can see which video actually needs it rather than guessing.

Learn more about Pulse via the link in the comments.

08/13/2026

We are once again heading to Amsterdam for IBC from September 11-14!

When you make your content accessible and localized, you make it discoverable for millions of new viewers across platforms and languages.

Whether you need closed captioning, live captioning, AI dubbing, or audio description, we make scaling your media operations simple.

Book a meeting with our team or stop by Booth 14.D64 while we are at the show; the link to schedule is in the comments.

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Boston, MA

Website

http://www.3playmedia.com/

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