True Tickets

10/16/2026

: Great audience experiences are about more than what happens onstage.

By helping organizations better understand the people attending their events, True Tickets supports more meaningful connections with patrons and the communities they serve.

Thank you, Al Poulus, for sharing your perspective!

Read more about our partnership with the Gallo Center for the Arts: https://hubs.la/Q04zQTlV0

10/15/2026

Today at 11 a.m. ET! 🎟️

Join Tennessee Performing Arts Center, Center Theatre Group, Tessitura and True Tickets for a practical conversation about making the secondary market work for your organization.

Learn how the right strategy can offer patrons more flexibility, help tickets reach more buyers and keep organizations connected to the people who actually attend.

There’s still time to register: https://hubs.la/Q04zQLjJ0

10/14/2026

One of your most valuable audience-growth opportunities may already be sitting in your venue.

In his latest guest post for JCA, True Tickets Co-founder and CEO Matt Zarracina explores the Shadow Audience™, people who actually attend but whose attendance isn’t visible from the original ticket purchase because the ticket changed hands.

Some are new to your organization. Others are already in your CRM, but their attendance history is incomplete.

Knowing who actually attends gives your teams a clearer picture of audience behavior and better information to support segmentation, retention and lasting relationships.

Read the full post: https://hubs.la/Q04B4Db50

10/14/2026

Washington Performing Arts has selected True Tickets to enhance the ticket experience and deepen its connection with audiences throughout the nation’s capital.

Patrons will have simple, secure mobile access to their tickets, while Washington Performing Arts gains greater visibility as tickets are shared and used. By connecting ticket activity and attendee information to Tessitura, True Tickets will help the organization better understand who actually attends and build stronger relationships over time.

For an organization guided by the belief “Everybody in, nobody out,” every interaction is another opportunity to make audiences feel welcomed and connected.

We’re proud to begin this partnership!

Read the full announcement: https://hubs.la/Q04zQLfF0

10/13/2026

Two days to go! 🎟️

Join Tennessee Performing Arts Center, Center Theatre Group, Tessitura and True Tickets on Thursday for a practical conversation about making the secondary market work for arts and culture organizations.

Hear from two organizations at different stages about how the right strategy can give patrons more flexibility, help tickets reach more buyers and keep organizations connected to the people who actually attend.

📅 Thursday, Oct. 15
🕚 11 a.m. ET
Register: https://hubs.ly/Q04zQKmb0

A Smarter Resale Model for Arts & Culture: How ticket resale can give patrons more flexibility, reach new audiences, and keep every ticket connected to Tessitura.

10/13/2026

True Tickets and easy-connect are joining forces to help arts and cultural organizations create a more connected digital patron experience.

At organizations using both services, patrons will be able to access and manage their True Tickets digital tickets directly within the easy-connect mobile app. Ticket sharing and resale activity will also be recorded in Tessitura, giving organizations greater audience visibility, richer first-party data and more opportunities to build lasting relationships with the people who attend.

Together, we’re connecting mobile engagement, ticket access and the full post-purchase journey in one cohesive experience.

Read the full announcement: https://hubs.ly/Q04zQK2z0

10/09/2026

🎟️ More value, without more work.

True Tickets helps arts and culture organizations gain greater control and visibility while supporting long-term business goals without adding unnecessary lift for their teams.

Thank you, Nick Smith, for sharing your perspective!

10/08/2026

One week to go! 🎟️

Join Tennessee Performing Arts Center, Center Theatre Group, Tessitura and True Tickets on Thursday, Oct. 15, for a practical conversation about making the secondary market work for arts and culture organizations.

Learn how venue-approved resale and open distribution can give patrons more flexibility, help tickets reach more buyers and keep organizations connected to the people who actually attend.

📅 Thursday, Oct. 15
🕚 11 a.m. ET
Register: https://hubs.la/Q04zxxbs0

10/05/2026

Today, we’re celebrating three years with Riverside Theatre and two years with The Kansas City Symphony! 🎉

We’re grateful to both organizations for choosing to trust True Tickets and proud to support their work connecting with the people who attend their performances.

Here’s to continued collaboration and many more milestones ahead!

10/03/2026

Happy National Techies Day! 💻

Today we’re thanking the people who make technology work for the people behind every ticket: the venue teams welcoming audiences and the guests arriving for a live event.

To our True Tickets tech team and techies everywhere, thank you for the care and problem-solving you bring to your work.