05/29/2026
This Pride Day Month go out in style with this new shirt design.
As a q***r ran business it was important that we create a design that not only stands out but also feels just the right amount of weird to fit out brand
But why a Rhino?
The inspiration for this design came from the lavender rhino, which was first used by the Boston activism group Gay Media Action back in 1974. It was designed as part of a subway ad campaign to “alleviate the invisibility of the gay community” by introducing a series of eye-catching, symbolic posters in phases. The rhinoceros was chosen because it had no preexisting cultural association, was misunderstood as dangerous despite being a gentle creature, had “horns” for both sexes, and carried a sly nod to sexuality through the horn-as-aprodisiac myth. It was colored lavender — the mix of “masculine” blue and “feminine” pink — and given a red heart to symbolize shared humanity. Though reduced from the original plan, the campaign marked a major visibility milestone for Boston’s LGBTQ+ movement, and the Lavender Rhino remains a lasting symbol of pride and resilience.
Grab yours today on our Etsy shop before they’re gone. (LINK IN BIO)
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ABOUT ODTY - We live on the weirder side of streetwear.
Minimal.
Abstract.
Not made to fit in.
All our t-shirt designs are limited edition. They stay available on our site for four months before being retired from our shop.
We release new designs every week, so check back often to find your new favorite tee.
Odty is a division of Tiny Blot Studios owned by artist Carlos Vargas.
***rartist
