06/17/2026
The Business of Being an Artist: An Artist Business Bootcamp
This workshop serves as a foundation for artists interested in exploring future topics such as pricing, festivals, galleries, reproductions, marketing, photography, teaching, and other aspects of building a successful creative business.
📅 Saturday, June 27
🕑 2:00 PM – 5:00 PM
💲 $50 per person
📘 Includes workbook
Register here: https://www.alabamaart.com/products/the-business-of-being-an-artist-june-27-2026
Creating great artwork is only part of building a successful creative career. Whether your goal is to sell your work, participate in art festivals, exhibit in galleries, teach classes, accept commissions, or simply better understand the business side of art, this workshop will help you identify your next steps.
Join artist, educator, marketer, and business professional Elizabeth Ragona, MBA, for a hands-on workshop designed specifically for artists. Through guided exercises and practical discussion, participants will explore topics including artistic goals, customer identification, artist bios and statements, branding, pricing, professional presentation, business basics, marketing, and action planning.
Each participant will receive a comprehensive workbook filled with worksheets, assessments, examples, and planning tools to help transform ideas into actionable goals.
This workshop is designed for artists at all stages of their journey—from hobbyists considering their first sales to emerging professionals looking to build a stronger creative business.
Topics include:
• Understanding Your Artistic Journey
• Evaluating Your Work and Readiness
• Defining Your Customer
• Artist Bios, Statements, and Resumes
• Branding and Positioning
• Pricing Your Work
• Business Basics and Professional Practice
• Selling Your Work
• Marketing and Websites
• Creating a 90-Day Action Plan
Participants will also have an opportunity to identify topics they would like to explore in future artist business workshops.
No business experience is required.
