bully! entertainment

05/13/2026

"The body says yes before the brain does."

A little bit of what we built with PwC at AWS re:Invent:
Seven RFID cubes, one choreographed LED wall with video inserts, and custom video sequences tied to different agentic workflows inside PwC’s Agent OS.

The cube turned out to be the most important part.
Picking one up is small, but it's a commitment. By the time someone's holding it, they've already opted in to the next two minutes.

And the conversation that follows lands differently because of it.

04/30/2026

Always good to see a room full of creatives come together around shared experience.

This week, Joey Jones met with Profesiile Viitorului students and the wider creative community in Moldova as part of the Creative Speakers project, developed by COR Creative Industries Association in Moldova with the support of the U.S. Embassy Moldova.

The conversations moved across animation, game design, multimedia, creative direction—and the bigger question of how local talent can connect with global opportunities.

Thank you to everyone who joined, asked questions, and helped make the exchange feel open, useful, and real.

A few frames from the sessions.

04/29/2026

Some presentations are about showing work. ✨
Some are about showing how you think. 💡

At WXO - World Experience Organization, London, bully! entertainment shared a simple idea: people don’t engage with complexity; they engage with what pulls them in.

So we built the talk the same way we build our work.
A little unexpected. A little playful. 😉
Five hidden ducks. 🦆
A word to uncover.
And a reminder that even in a room full of experts, curiosity still wins. 🤩

Appreciate everyone who stepped into it with us.

04/14/2026

Moments: The American Revolution Card Game has been nominated for Webby People’s Voice Awards!

Built in collaboration with PBS for Ken Burns’ new series, the experience is recognized in Games: Puzzle, Trivia, Card & Word Games.

A proud moment for the team, and a reminder that great storytelling deserves great craft. Grateful to the PBS team for trusting us with this work.

Voting is open through April 16 here: https://lnkd.in/ganmMrEz

03/27/2026

What do ducks, dancing, and digital towers have to do with billion-dollar pipelines?
😎Will find out at in London this April!

Full article: https://londonexperienceweek.com/event/how-play-creates-conversations-and-1b-in-pipeline/

What do ducks, dancing, and digital towers have to do with billion-dollar pipelines? In this candid, visual, case-backed talk, Carlson Bull (CEO, bully! entertainment) explores how play, from easter eggs to micro-celebrations, unlocks real business conversations.

03/20/2026

A strong showing at this year’s American Advertising Federation Baltimore ADDY Awards and a meaningful reflection of the range of work we continue to build at bully!.

This season, the work was recognized across live performance, interactive storytelling, event experiences, and digital narrative systems:

Best of Show — Swan Lake Performance for iTicket.md
Gold — Swan Lake Performance
Gold — GenAI Tower: Sales Platform for LCC & Microsoft
Gold — Analyst Day | AI Event Co-Host for Lumen Technologies
Silver — Data Streaming Revolution for Confluent

Thank you to our collaborators at Lumen, Microsoft, Confluent, and iTicket.md, and to the Baltimore creative community.

03/11/2026

bully! partnered with Lumen to build an interactive map experience for lumen.com, designed to make their network roadmap easier to understand and easier to talk through.

Behind the scenes, we translated complex network data into a modular content system, built the layers to stay consistent across the scroll journey, and designed motion + interaction to stay light but precise. Layered views, interactive hotspots, and a “past ,present and future” timeline help show what changes on the ground over time.

Built to live on the open web—and to keep evolving as the story does.

02/17/2026

Teaser for Moon Mysteries, a short-form series we developed with NASA - National Aeronautics and Space Administration - and the Institute of Aerospace

The show features RT, Callie’s overly enthusiastic robotic sidekick from our First Woman graphic novels, as he ponders the mysteries of the moon before calling in NASA experts to set the record straight.

Designed for both traditional formats and vertical storytelling, the series explores how narrative worlds can extend across platforms in playful, interactive ways.

Big thanks to the team for helping bring it to life.

02/06/2026

For Lumen Technologies’s Analyst Day, we were asked to mix up the keynote format with something a little different: an interactive, virtual co-host named Elle.

Elle took the stage alongside CMO Ryan Asdourian, playing foil, keeping tempo, and adding a bit of levity to a tightly choreographed segment.

The interaction was powered by a custom show control system and live VJ cues, and served as a creative testbed for increasingly powerful AI-enhanced workflow that spanned wardrobe, kinematics, voice, and lighting.

01/29/2026

💫 Flashback to Digital Dash - our interactive stadium sprint activation for Seattle Seahawks at .

Powered by a we**am + fast feet, the experience let fans launch Number 12 ( ) down a virtual field.

The stadium and lighting system were meticulously recreated in Unreal Engine to get the atmosphere just right. Seeing all the posts from our friend's at Lumen Technologies and the 12s this weekend brought it all rushing back. Excited for the big game coming up!

📣 View full project on our website: https://lnkd.in/d4pbccTV