09/23/2026
The creative direction and design for Jeezy’s Las Vegas residency at Planet Hollywood was built around celebrating the legendary career of “The Snowman.”
From the beginning, we wanted to lean into the juxtaposition of bringing snow to Las Vegas, using Jeezy’s iconic nickname as the foundation for the show’s visual identity. That concept evolved into a scenic landscape of sculpted snow mounds, housing a 50-piece orchestra and band that flanked the central performance area.
At the heart of the set, a large curved LED wall was framed with classic Vegas marquee bulbs, while oversized neon signage pushed the visual language further into the city’s iconic aesthetic.
The design paired the spectacle of Las Vegas with the story of Jeezy’s upbringing and career, creating a full-circle celebration of his journey and legacy in hip-hop.
That celebration extended beyond the stage. The residency was presented as a black-tie event, transforming the entire room and giving the night a sense of occasion worthy of an artist whose career has helped shape a generation of hip-hop.
Creative Direction, Show Direction, Design, Content, & Lighting Programming by
Creative Direction: Chadrick Fellers
Show Direction: Chadrick Fellers
Production Design/Set Design: Zachary Berget
Creative Producer:
Lighting Director: Nesta Garrick
Lighting Designer: Zachary Berget
Lighting Programmers: Jordan Baxter Noltner Tyler Scherbing
Visual Lead: Mike LaMartina
Animators: Victor Vargas
David Scarzone
Tatch Taboada
RAUL | Visual Artist Guilherme Henrique Mike LaMartina @ revilo_stuff
Media Server Operator: eyelok The Vizzy Qveen 👑
Technical Drafters: Ebony Madry Jacob Nguyen #80
Associate Design: Nick Proctor Zac
Tour Manager: Dmani Entertainment Group
Production Manager: Darcy Khan
Stage Manager: Stich
MD: Adam Blackstone
Conductor: Derrick Hodge
Playback: Danny Cheung
Vendor/Technicians: Fuse Technical Group
Photographer:
JWJ Enterprises
CEO: jeezy
COO: Na'eema
SVP Marketing/Partners: Chanel Green
Travel Coordinator: Janelle Ellzy
