08/04/2026
In 1999, Crazy Taxi took the arcade world by storm, offering an innovative twist on traditional driving games (instead of a basic race format, you're tasked with picking up passengers and taking them to their destinations with as much flair and speed as you can muster), dazzling graphics, a *sick* soundtrack featuring The Offspring and Bad Religion, and a preposterously bad Wolfman Jack impersonator DJing the whole affair.
At the time, it seemed like a pure shot of "fun"-de-siecle adrenaline euphoria, a crazy blender of blue collar and extreme sports whipped up with that subversive edge that Sega had prided itself on throughout the 90s.
Today, while the gameplay experience is still an undeniable thrill ride and pure delight, the cultural politics of the game no longer read like euphoric jouissance, but, rather, as a dire forecast of the disintegration of Social security nets and the rise of the gig economy that would be the dominant narrative of the next quarter century of labor in the United States.
The four edgy, 20-something cab drivers--who once appeared as though they lived solely for thrills and Lollapalooza--are now clearly prefigurations of beleagued Uber and Lyft drivers, perpetual "independent contractors" who are forced to ceaselessly hustle and grind their ways throughout a callous and indifferent socioscape controlled solely by the strictures of a neoliberal capitalist orderthat has long left them for dead.
And so it is with a similarly nihilistic mindset that these drivers treat their fare, passengers who, much like the zombies in Dawn of the Dead, are cursed in an eternal pattern of infinite return to seek out only those corporate landmarks that have been inscribed deep within their consumer psyche, as they beg to be whisked from one nationally branded landmark (such as Kentucky Fried Chicken or Pizza Hut) to the tombs of now deceased consumer culture icons such as Tower Records.
This is the manic energy not of unbridled joy, but of the frantic and frenetic need to carve out the conditions of basic existence in an economy that hears only the whims and wishes of the 1% elite.