The SugarFest

09/21/2026

✨ Behind every great rebrand is a great team! ✨

This year, SugarFest got a fresh new look—and we couldn’t have done it without 88 West!

From our new branding to our brand-new website, 88 West took our vision and turned it into something we’re incredibly proud of. They handled all the technical stuff that was WAY outside our wheelhouse, were incredibly easy to work with, and never stopped listening to what we wanted.

Most importantly, they captured our vision and went above and beyond to make sure we were happy with every detail. That kind of partnership means so much when you’re building something new!

We’re so thankful to 88 West for helping us give SugarFest a fresh new identity while still keeping the heart of this beloved community tradition. 💗🍭

If you’re looking for a team that will listen, create, problem-solve, and genuinely care about getting it right—we highly recommend 88 West!

Thank you, 88 West, for helping us make SugarFest SWEETER! 🍬✨

09/08/2026

🍭☀️ SUGARFEST 2026 — YOU SHOWED UP! ☀️🍭

Whew… Saturday was HOT! 🔥 But you know what was even hotter? The SugarFest spirit! ❤️

A HUGE thank you to everyone who came out to enjoy SugarFest this past Saturday, our amazing vendors, food trucks, volunteers, sponsors, families and attendees. You all rallied through the heat, grabbed a LOT of water (over 1,100 bottles to be exact! 💦😳), found some shade where you could, and STILL managed to make it a fun-filled day!

🎥 Here’s a little taste of SugarFest 2026! Check out our reel and relive some of the smiles, fun and sweet memories from the day. 🍬🎉

And now for the REALLY exciting part… SUGARFEST 2027, WE’RE COMING FOR YOU! 👀🍭

We got a little unlucky this year with the extreme heat AND the ongoing Rec Center construction keeping us from accessing the shady walking trail and our usual shady side of the park. But next year is looking MUCH cooler…literally and figuratively! 😎

🏠 SugarFest will have the option for indoor vendor spaces at the NEW Rec Center
🌳 AND we’ll be back on the shady side of the park!
🍭 More fun. More shade. More sweet memories.
☀️ Hopefully a little less surface-of-the-sun weather. 😂

📅 Applications for next year’s vendors will open the first part of October, so start getting those businesses, food trucks and creative ideas ready!

Thank you again for helping make SugarFest 2026 one sweet Saturday we won’t forget. ❤️

Same sweet tradition. New space. New memories. SugarFest 2027… LET’S GO! 🍭🎉

09/07/2026

Thank you PRB Media LLC for the amazing video from this year’s SugarFest!!

09/05/2026

🍭☀️ TOMORROW IS SUGARFEST! ☀️🍭

The countdown is OVER… SugarFest is TOMORROW! 🎉 And yes, Alabama is bringing the HEAT. 🥵🔥

But listen… IT. IS. WORTH. IT. 😎🍧

Come ready to sweat, laugh, eat, shop, play, dance, and make some sweet memories! We’ve got vendors, food trucks, kids’ activities, entertainment, and SO much fun waiting for you at Arab City Park! 🎪🍔🛍️🎈

💦 Pro tip: Bring your water bottle, wear your sunscreen, grab your sunglasses, and dress for the heat! Then come on out and make a day of it. 🌞

📍 Arab City Park
⏰ 9 AM–3 PM
🏃‍♀️ SugarRush 5K starts at 7:30 AM!

Need to know where your favorite vendor is? Looking for food? Trying to plan your attack on the kids’ area? 😂

👉 Visit www.sugarfestal.com for the festival map + complete vendor listing so you can plan your SugarFest adventure!

🍬 SugarFest is brought to you by the Arab Chamber of Commerce. 🍬

Tomorrow, we sweat for SUGAR. And friends… we’re pretty sure it’s worth every drop. 😂☀️🍭

Sugarfest is a community staycation event in Arab, AL featuring FREE admission, local arts, crafts, and a dedicated family-friendly kid zone with inflatables and a DJ. With a name inspired by the South’s love for “sweet tea”, Sugarfest features a diverse range of local vendors selling 3D-print...

09/03/2026

*Vendor Spotlight*

For more than a decade, Samantha May has been helping people add a little joy to their everyday lives through fragrance, home décor, and meaningful connections. As a local Scentsy Consultant and Star Director, she has built a business centered on relationships, creativity, and making homes feel inviting. From wax bars and warmers to laundry, cleaning, and personal care products, Scentsy offers something for every room and every season. What Samantha loves most is helping others discover products that fit their lifestyle while encouraging those looking for a flexible way to earn extra income. Her business has grown through authentic connections, customer care, and a passion for serving others. When you stop by her booth at Sugarfest, you’ll find a variety of fragrances, gift ideas, and products to explore. Samantha is excited to meet fellow community members and share why she loves being part of the Scentsy

09/02/2026

*Vendor Spotlight*

We run a veteran-owned beekeeping and farm business in the Somerville / Florette, Alabama area. We keep honeybees, produce raw unfiltered honey, and sell it at farmers markets, festivals, and a couple of local stores. The farm includes about 10 acres and roughly an acre of fruit trees. Christina Young is a Biologist and Mark Young is retired from the US Army after 23 years.

09/02/2026

*Food Truck Spotlight*

The Round Table Beverage Co. is bringing the drinks to SugarFest! We’re a locally owned North Alabama mobile drink business serving up our signature fruit refreshers, dirty sodas, energy drinks and more. Our menu is packed with bright, fun flavors — from fresh-fruit lemonades to colorful layered drinks you’ll definitely want a picture of before you take the first sip! Come find our little white horse trailer at SugarFest and grab a drink while you enjoy the festival. We can’t wait to see you in Arab!

09/02/2026

🍭🎉 SUGARFEST IS FOR THE KIDS 🎉🍭

Get ready for BIG smiles, sweet memories, and tons of fun at the Cal Guess Kids Zone! 🥳

We’ve got a whole lineup of special activities planned just for our littlest SugarFest fans—and you won’t want to miss it! 💕✨

🎈 Fun & games
🫧 Sweet Beats & Bubbles dance party
🎨 Kid-friendly activities
🎶 Music & dancing
🍬 And plenty of SugarFest fun!

Bring the kids, bring their friends, and come make some memories with us! 👧🧒💃🕺

📍 Cal Gess Kids Zone at SugarFest
🎉 Fun for the whole family!

Mark your calendars and get ready to PLAY, DANCE & CELEBRATE! 🍭🫧🎶

09/02/2026

*Food Truck Spotlight*

My name is Jessica & my husband Durand and I are the owners of Cold Stone Creamery Albertville, we are locally owned and veteran owned . Our brick and mortar store is located in Albertville beside Buffalo Wild Wings, our ice cream is made in store fresh daily, we offer a premium ice cream. We also offer a variety of topping you can choose from to add to the ice cream , we offer a variety of other options like ice cream cakes , ice cream cookies, cupcakes and cookies. We also cater and have 2 options. Our trailer we use for events and festivals is still the same amazing tasting product just a smaller version on the menu. Also our ice cream cart that we use for weddings, birthday parties, school functions, corporate events, you name it and we can set up!