04/11/2022
☕️ VINTAGE VIEW: “Hills Bros. at Disneyland”
Hills Bros. was renown for its innovations - “Instant Coffee” and vacuum-packaged coffee beans! By June of 1958, Disneyland participation could be added to that list. After less than two years, participant corporate sponsor Maxwell Coffee would depart from Disneyland and Hills Bros. Coffee stepped in to sponsor the Hills Bros. Coffee Garden and restaurant.
The interior of the restaurant was still decorated in a “southern garden motif with an adjacent dining patio,” according to the “Disneyland Dictionary” (compiled by WED Enterprises, Inc. and WED Public Relations Department, c. 1968). Only now, guests were welcomed “to the garden of ‘Ahh!’” Hills Bros. remained the sponsor of the Hills Bros. Coffee Garden for almost twenty memorable years, outlasting old neighbors (and potential developments, as seen in today’s Vintage View)!
More rarely-seen Vintage Views on Instagram and DisneyHistory101.com.