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Liquid lipsticks are popular for a slew of reasons: They're easy to apply, they don't budge, and they stay on for hours ...
02/02/2022

Liquid lipsticks are popular for a slew of reasons: They're easy to apply, they don't budge, and they stay on for hours at a time. Unfortunately, no matter how old you are, they also settle into fine lines and have the tendency to quickly become cakey-and-flakey. Unless your lips are insanely well-moisturized, you'll want to avoid them now that you're 40.

Purifying face masks have a tendency to dry out the skin with their harsh cleansing ingredients. Over time, that could m...
02/02/2022

Purifying face masks have a tendency to dry out the skin with their harsh cleansing ingredients. Over time, that could mean skin that feels irritated and uncomfortable. Choose a hydrating mask with ingredients like hyaluronic acid or shea butter instead.

By 40, your taste in fragrances has hopefully evolved past overly fruity and flowery. But that doesn't mean you have to ...
02/02/2022

By 40, your taste in fragrances has hopefully evolved past overly fruity and flowery. But that doesn't mean you have to choose a musky grandma fragrance, either. You can still go floral and fresh—just make sure the scent is more complex than your teen's favorite Bath & Body Works spray.

Cheap Dollar Store cosmetics can wreak havoc on your skin—plus, they tend not to look so great. Step up your game and he...
02/02/2022

Cheap Dollar Store cosmetics can wreak havoc on your skin—plus, they tend not to look so great. Step up your game and head to your local beauty counter. Or at the very least, opt for a quality drugstore find.

A bit of highlighter can do wonders for brightening up your skin. But as these products get sparklier and sparklier, you...
02/02/2022

A bit of highlighter can do wonders for brightening up your skin. But as these products get sparklier and sparklier, you'll want to try them on before you commit. Choose one that adds a hint of shimmer to your cheekbones, but doesn't veer into any overly glittery territory.

A bold red lip is always a classic, but Barbie-pink and tangerine-orange lips can often be too much for women over 40. K...
02/02/2022

A bold red lip is always a classic, but Barbie-pink and tangerine-orange lips can often be too much for women over 40. Keep your classic reds, but consider swapping the other brights for a rich mauve or red-wine shade instead.

Bold eyeshadow looks are difficult to pull off. And often, they're better suited for teenage youngsters who are still ex...
02/02/2022

Bold eyeshadow looks are difficult to pull off. And often, they're better suited for teenage youngsters who are still experimenting with new trends. Now that those years are behind you, stick to neutrals in powder, cream, and stick formulas for a look that's classic and polished.

Lip glosses are all the rage right now, but that doesn't mean you need to join the party. Slapping globs of shimmer on y...
02/02/2022

Lip glosses are all the rage right now, but that doesn't mean you need to join the party. Slapping globs of shimmer on your lips can look tacky and juvenile. If you can't let go of the glitter, choose a lip gloss with a slight sheen to it instead.

Liquid eyeliner is tough to apply in the first place. And if you're starting to notice fine lines and wrinkles around yo...
02/02/2022

Liquid eyeliner is tough to apply in the first place. And if you're starting to notice fine lines and wrinkles around your eyes, you'll have an even tougher time getting it right. Not to mention, a bold cat eye probably isn't your most flattering look now that you're 40. Stick to pencil liners in shades like dark grey and brown.

Now that you're 40, and likely not dealing with super oily skin, matte foundations will only make your skin look flat an...
02/02/2022

Now that you're 40, and likely not dealing with super oily skin, matte foundations will only make your skin look flat and lifeless. Instead, look for foundations with the words "luminous" or "glow" in the product description. They're much more likely to give you a youthful, dewy look.

While it makes sense to purge a lot of things in your 40s—toxic people, toxic partners, and toxic habits, to name a few—...
02/02/2022

While it makes sense to purge a lot of things in your 40s—toxic people, toxic partners, and toxic habits, to name a few—it's especially imperative to take a special look at your cosmetics. After all, your skin has different needs now than it did in your 20s and 30s, and the products that served you well in decades past may now leave a lot to be desired.

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