09/12/2025
【 55688 20th Anniversary | Behind the Campaign 】
After 20 years on the road across Taiwan, the time has come for this brand to finally tell its own story.
We knew it needed the right mix — a touch of humor, a familiar local vibe, and that unmistakable warmth you only find here. So we brought in an endorser who feels genuinely rooted in everyday life, wrote scripts that play with the wordplay we all grew up with, and filled each frame with the kind of details you only recognize when you’ve truly lived here.
From the first sparks of the concept to the final cut, from long discussions to late-night revisions, 55688 and INCEPTION have been running this journey together — shaping a series of stories that feel true to the brand.
20 years in, and it’s only the beginning.
And in all the days to come,
55688 will continue to be —
Always here, everywhere.
【 55688 20 週年｜廣告之間 】
一個在台灣跑了二十年的品牌，決定是時候把自己的故事好好說給大家聽。
這個故事，首先要有一點幽默，有一點接地氣，也要來一點屬於我們的人情味。
於是我們邀請一位真正有生活感的代言人、腳本加入熟悉的諧音梗、畫面藏進許多懂得就懂的台灣感性。從形式到語氣，從拍攝到成片，從醞釀到發布——經過好多個日子、無數次的討論來回，我們和 55688 一起，一起跑出了幾段屬於這個品牌的故事。
20 年了，只是開始。
接下來的日子裡，55688 還會繼續：
一直都在，無處不在。
Client｜55688
Agent｜INCEPTION
Director｜FULLHOUSE Dawson
#55688集團
#一直都在無處不載
