🅴🅲 - Embracing the Extremes, capturing the Essence of Life.
𝗘𝗫𝗧𝗥𝗘𝗠𝗘 𝗖𝗜𝗧𝗬 𝗘𝗡𝗧𝗘𝗥𝗧𝗔𝗜𝗡𝗠𝗘𝗡𝗧 personifies the ones who live in the Extremes. Those who never quit fighting through the most challenging of times defining us to become who we were destined to be. Pattaya is the origin of this mindset & lifestyle. 🅴🅲🅴 is not only a brand but an homage to this city, one of the greatest cities to experience; there truly is no other place in the world like it. Pattaya changes the way you see yourself and the world.
🅴🅲🅴 is a lifestyle design-driven brand the brainchild of company founders John & Jamie Milkovich. ECE will profile the extreme lifestyles of people who persevere through: sports, art, music, business and fashion. We're also a carefully considered online retail shop offering the finest in fashion and T-shirt apparel, art, books, lifestyle accessories and more. ECE is a subculture underground that carves its own path, has its own distinct identity and is a true original. In this inundated world of social media and online interconnectivity we are surrounded by so much of what is not real but a façade. ECE does not solicit fake likes, fake followers just to increase our base. ECE thrives by inspiring real people to live and partake in the best times of life.
🅴🅲🅴 is the platform for a new generation of creators who define the way we express ourselves with visual mediums through: sport, art, fashion and culture. In each generation there comes a time when we must accept the term ‘𝘰𝘶𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘰𝘭𝘥 & 𝘪𝘯 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘯𝘦𝘸’. This is the driving force to bring back the life we remember. ECE will revive this spirit with the ones who still have it or are in search of it; 𝘵𝘰 𝘭𝘪𝘷𝘦 𝘢𝘯𝘥 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘭𝘪𝘧𝘦 𝘢𝘴 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘪𝘴 𝘮𝘦𝘢𝘯𝘵 𝘵𝘰. Life is not just to share and engage online, it’s to experience with real people, the ones we love, making real connections and moments, let’s find our way back to the good times and the beautiful life.