17/08/2026
Our client asked for luxury. We designed for belonging.
Regent Hotel & Spa came to us wanting a refresh, modern, elegant, on par with any luxury hotel. But modernizing meant risking the trust of guests already attached to the old mark. So we proposed something different: don't just update the look, give the brand a reason to belong.
The old logo was just an initial. We gave it a point of view, curved into a flower instead of a crest, in a purple that already belonged to Regent, refined rather than replaced. Even the welcome signage carries Myeik's own waterfront, not generic skyline art.
Swipe through to see the full case study, from the old mark to the new identity in use.
Studio open for new projects, get in touch, we'd love to build yours next.