National Entertainment Award - NEA

01/05/2026

MISS FREETOWN 2026 Journey Begins: Chapter One SL & LAKE Group Sealed the Deal👯‍♀️🕺🙌🏿

12/02/2026

HBD CEO Dr. Alhaji K. Tarawally

Happy Birthday, CEO! 🌟

Today, we honor Dr. Alhaji K. Tarawally, a visionary whose leadership at the LAKE Group of Companies has redefined Sierra Leone's creative landscape.

For 15 years, your dedication has not only birthed institutions such as the National Entertainment Awards, National Music Awards, Miss Freetown Beauty Pageant, National Music Festival, Miss Mano Beauty Pageant, and the LAKE Construction SL Limited, but also provided vital livelihoods for thousands of young people.

Thank you for building bridges in our culture and economy. The entire team wishes you a day of joy and continued success. Follow Dr. Alhaji K. Tarawally's work on the website link at www.dralhajiktarawally.com

National Entertainment Awards Sierra Leone

Lake Construction & General Service Provider - SL Limited

Miss Freetown Beauty Pageant - Sierra Leone Limited

National Music Awards - Sierra Leone Limited

National Music Festival - Sierra Leone Limited

National Hip Hop Awards - Sierra Leone Limited

National Entertainment Award - NEA

01/01/2026

Happy New Year from us at NEA❤️

2026: The Year of the Comeback

New Year Message from Dr. Alhaji K. Tarawally, the Founder and CEO of the LAKE Group of Companies SL Limited.

My Fellow Sierra Leoneans and Creative Family,

As the clock strikes midnight from my residence here in Silicon Valley, California, bridging the distance to the dawn of a new year back home, I am filled with immense reflection and gratitude. On behalf of the Board, Executive Management, and the incredible team at the LAKE Group of Companies, I wish you a Happy and Prosperous New Year 2026.

For 15 years, the LAKE Group has been more than a business; it has been a labor of love. What began as a simple vision at the Fourah Bay College campus in 2009 has been built, brick by brick, into an empire of seven subsidiary companies. This journey has been my greatest teacher. We have navigated storms, faced betrayals, and endured setbacks that might have shattered others. Yet, we remain standing—stronger than before—because our belief in the power of our culture and our people is unshakable.

It has been said that "when LAKE sleeps, the entertainment industry sleeps." 2025 was indeed a year of quiet preparation. But let it be known: rest is not an ending; it is fuel.

We are back.

In 2026, we are breathing new life into the industry we cherish. We are returning to the forefront to reclaim the energy and excellence you have missed. Prepare yourselves for a calendar of cultural resurgence:

▪️ October: The National Music Awards (NMA)
▪️ November: The Miss Freetown Beauty Pageant
▪️ December: The National Music Festival (NMF) & The National Entertainment Awards (NEA)
▪️ Upcoming: The iconic Miss Mano River International Beauty Pageant and much more.

To my team—my "ride-or-dies"—thank you for your loyalty. To Sierra Leone—thank you for being the heartbeat of our story. The best is truly yet to come.

Let’s get to work. Happy New Year, Sierra Leone!

Get to know us here: https://dralhajiktarawally.com/lake-group/ (https://dralhajiktarawally.com/lake-group/)

12/02/2025

HBD CEO Dr. Alhaji K. Tarawally

Happy Birthday, Dr. Alhaji K. Tarawally!

On this special day, we celebrate your birthday and the remarkable impact you’ve made as the Founder and CEO of the LAKE Group of Companies. Your visionary leadership has significantly contributed towards the transformation of the creative industry in Sierra Leone.

Through your unwavering dedication and innovative spirit, you have brought joy and inspiration to countless lives via our subsidiaries—the National Entertainment Awards SL Limited, National Music Awards SL Limited, Miss Freetown Beauty Pageant SL Limited, National Music Festival SL Limited, Miss Mano Beauty Pageant SL Limited, National Hip-hop Awards SL Limited, and LAKE Construction and Essential Service Delivery Limited. Your contributions have enhanced both the cultural and economic landscape of our beloved Sierra Leone.

Today, the entire team at LAKE Group wishes you a day filled with joy and a year ahead, brimming with continued success in all your endeavours.

Happy Birthday, Laj-K! 🎂🌟