National Entertainment Awards Sierra Leone

05/05/2026

🙌🏿

Are you between 16 and 27 and dreaming of reigning as the Queen of the Capital City? Your crown is waiting—Get ready to step into your royal destiny #ɢɪʀʟᴘᴏᴡᴇʀ 👑

01/05/2026

MISS FREETOWN 2026 Journey Begins: Chapter One SL & LAKE Group Sealed the Deal👯‍♀️🕺🙌🏿

30/04/2026

THE WAIT IS OVER‼️

Two of Sierra Leone’s biggest entertainment powerhouses—LAKE Group and Chapter One—are joining forces to bring you the 8th Edition of the nation’s most prestigious event: MISS FREETOWN 2026! 👑✨

See the official flyer below for all the details! ⤵️

12/02/2026

HBD CEO Dr. Alhaji K. Tarawally

Happy Birthday, CEO! 🌟

Today, we honor Dr. Alhaji K. Tarawally, a visionary whose leadership at the LAKE Group of Companies has redefined Sierra Leone's creative landscape.

For 15 years, your dedication has not only birthed institutions such as the National Entertainment Awards, National Music Awards, Miss Freetown Beauty Pageant, National Music Festival, Miss Mano Beauty Pageant, and the LAKE Construction SL Limited, but also provided vital livelihoods for thousands of young people.

Thank you for building bridges in our culture and economy. The entire team wishes you a day of joy and continued success. Follow Dr. Alhaji K. Tarawally's work on the website link at www.dralhajiktarawally.com

National Entertainment Awards Sierra Leone

Lake Construction & General Service Provider - SL Limited

Miss Freetown Beauty Pageant - Sierra Leone Limited

National Music Awards - Sierra Leone Limited

National Music Festival - Sierra Leone Limited

National Hip Hop Awards - Sierra Leone Limited

National Entertainment Award - NEA

20/01/2026

Get lock in with NEA👌

INVESTMENT ALERT❗️

Acquire Equity in Sierra Leone’s Biggest & Most Profitable National Event Assets

For 15 years, the LAKE Group of Companies has been the architect of Sierra Leone's entertainment industry. Today, we are tearing down the walls and inviting you as a shareholder to build the future with us.

Effective immediately, the LAKE Group is opening equity and strategic partnership channels for its six (6) registered and trademarked event subsidiaries. This initiative invites
visionary investors and corporate entities to acquire a stake in Sierra Leone's most commercially viable cultural franchises.

A LEGACY OF MARKET DOMINANCE
Under the stewardship of Founder & CEO Dr. Alhaji K. Tarawally (Laj-K), the LAKE Group has independently financed and scaled these properties into national institutions. Having solidified our domestic market dominance, we are now capitalizing on our intellectual property to expand into the broader West African market.

PORTFOLIO OPEN FOR INVESTMENT
We are accepting expressions of interest for equity participation in the following limited liability company subsidiaries:

National Entertainment Awards Sierra Leone (NEA Limited)
The country's premier accolade for creative excellence. The NEA honors achievement across music, film, comedy, fashion, sports, and cultural heritage. It is recognized as the biggest, most
prestigious night for entertainers nationwide and in the diaspora.

Miss Freetown Beauty Pageant - Sierra Leone Limited (MFBP Limited)
The capital's flagship fashion and empowerment brand. More than a beauty contest, Miss
Freetown is a cultural institution focusing on intellect and social advocacy. It currently draws the largest physical attendance of any lifestyle event in the capital city.

National Music Awards - Sierra Leone Limited (NMA Limited)
The definitive technical platform for the music industry. Unlike general awards, the NMA focuses strictly on musical craft, honoring the technical prowess of producers, sound engineers, and vocalists.

National Music Festival - Sierra Leone Limited (NMF Limited)
Sierra Leone's largest outdoor live performance asset. This franchise serves as a cornerstone of cultural tourism, drawing thousands of attendees to celebrate indigenous and contemporary sound.

National Hip Hop Awards - Sierra Leone Limited (NHA Limited)
The pulse of the streets. This platform represents the leading voice for urban culture, offering investors direct access to the massive youth demographic and trendsetters.

The Miss Mano River International Beauty Pageant Limited:
A cross-border diplomatic franchise. This brand unites Sierra Leone, Guinea, Liberia, The Gambia, and Ghana, leveraging the soft power of beauty and culture to foster regional integration.

THE INVESTMENT PROPOSITION
Legacy: You are investing in a 15-year track record of excellence, from the National Stadium main bowl to major venues across the country.
Security: 100% owned, registered, and trademarked Intellectual Property.
Dominance: Instant access to the largest market share in the Sierra Leone entertainment industry.

HOW TO PARTICIPATE
A detailed Strategic Investment Proposal is now available for serious inquiries. This document outlines the valuation, historical performance, and future growth roadmap for each franchise.

To request the Investment Proposal or to schedule a meeting with our legal and corporate Team, please get in touch with us immediately:

CONTACT INFORMATION:
Call: +232 77 307 972
WhatsApp: +232 75 002 238
Email: [email protected]
Website: https://dralhajiktarawally.com/lake-group/

01/01/2026

2026: The Year of the Comeback

New Year Message from Dr. Alhaji K. Tarawally, the Founder and CEO of the LAKE Group of Companies SL Limited.

My Fellow Sierra Leoneans and Creative Family,

As the clock strikes midnight from my residence here in Silicon Valley, California, bridging the distance to the dawn of a new year back home, I am filled with immense reflection and gratitude. On behalf of the Board, Executive Management, and the incredible team at the LAKE Group of Companies, I wish you a Happy and Prosperous New Year 2026.

For 15 years, the LAKE Group has been more than a business; it has been a labor of love. What began as a simple vision at the Fourah Bay College campus in 2009 has been built, brick by brick, into an empire of seven subsidiary companies. This journey has been my greatest teacher. We have navigated storms, faced betrayals, and endured setbacks that might have shattered others. Yet, we remain standing—stronger than before—because our belief in the power of our culture and our people is unshakable.

It has been said that "when LAKE sleeps, the entertainment industry sleeps." 2025 was indeed a year of quiet preparation. But let it be known: rest is not an ending; it is fuel.

We are back.

In 2026, we are breathing new life into the industry we cherish. We are returning to the forefront to reclaim the energy and excellence you have missed. Prepare yourselves for a calendar of cultural resurgence:

▪️ October: The National Music Awards (NMA)
▪️ November: The Miss Freetown Beauty Pageant
▪️ December: The National Music Festival (NMF) & The National Entertainment Awards (NEA)
▪️ Upcoming: The iconic Miss Mano River International Beauty Pageant and much more.

To my team—my "ride-or-dies"—thank you for your loyalty. To Sierra Leone—thank you for being the heartbeat of our story. The best is truly yet to come.

Let’s get to work. Happy New Year, Sierra Leone!

Get to know us here: https://dralhajiktarawally.com/lake-group/ (https://dralhajiktarawally.com/lake-group/)

29/04/2025

Congrats 2024 Miss Freetown ❤️
Lachaeveh Alberta Caizarine Davies

PRESS STATEMENT

2024 Miss Freetown Wins 2025 Miss Sierra Leone and Secures Sierra Leone's Spot at Miss World

On behalf of our Founder and CEO Dr. Alhaji K. Tarawally, Managing Director Bandja Tarawalie, Executive Director Esther Moi Tarawally, our Board of Directors, and the Miss Freetown SL Limited team (a LAKE Group subsidiary), we extend congratulations to Lachaeveh Alberta Caizarine Davies, the 2024 Miss Freetown winner, for her victory as 2025 Miss Sierra Leone. Lachaveh will represent Sierra Leone at the Miss World pageant in May 2025, highlighting the nation's beauty, talent, and resilience.

At Miss Freetown, we are dedicated to financially investing and empowering young women across various communities in Freetown through our intensive training and educational programs, including a 12-day encampment in a five-star facility with expert professional guidance.

Lachaveh's achievement reflects the hard work of our team and inspires a new generation of empowered women. Her victory marks a remarkable milestone, as Miss Freetown has now dominated Miss Sierra Leone for two consecutive pageants.

Our previous winner, Daisy Moijeh Abdulai, who won the 2023 Miss Freetown, claimed the Miss Sierra Leone title and represented Sierra Leone at Miss World, further solidifying our organisation's role as a premier breeding ground for international representatives.

LAKE Group celebrate Lachaveh A.C Davies and wishes her every success as she emboldens Sierra Leone's presence on the world stage. Her journey exemplifies the spirit of excellence and resilience that defines our organisation.

Musa A. Kamara
Chief Operating Officer
LAKE Group
(Miss Freetown SL Limited)

11/03/2025

Congrats Boss Lady Moi Tee❤️

Public Announcement❗️

Big Sister Finalist Appointed as Executive Director of Miss Freetown SL Limited

On behalf of the Board of Directors and Dr. Alhaji K. Tarawally, Founder and Chief Executive Officer of the LAKE Group of Companies, I am pleased to announce the appointment of Esther Moi Tarawallie as the new Executive Director of Miss Freetown Beauty Pageant SL Limited, a subsidiary of the LAKE Group. Esther will be responsible for the company's daily operations in her new capacity. She will oversee the production and ex*****on of Miss Freetown, the premier pageant event in Sierra Leone. Given her creative vision and exceptional leadership capabilities, Esther is well-suited to enhance the standards of pageantry in Sierra Leone.

Esther Moi Tarawallie, also known as KingMoi, is poised to transform the pageantry landscape under the LAKE Group's banner. Her dedication, creativity, and commitment to excellence promise exceptional experiences for attendees and participants.

We are thrilled about Esther Moi Tarawallie (KingMoi) 's significant impact as the Executive Director of MFBP SL Limited. Her passion for law, entrepreneurship, advocacy, and entertainment ensures she will leave a lasting legacy and inspire future generations.

At 26, Esther, a Law graduate with LLB Honours from Fourah Bay College, University of Sierra Leone, exemplifies dedication to learning and justice. Her academic journey towards becoming a lawyer underscores her pursuit of excellence and commitment to the legal profession.

Beyond her academic achievements, Esther is a distinguished entrepreneur, advocate, and reality TV personality. Her entrepreneurial ventures have garnered recognition for her innovative approach and significant contributions to the business sector. Her adeptness at managing the challenges of entrepreneurship with confidence and innovation is commendable.

We warmly invite you to join us in welcoming Esther Moi Tarawallie (KingMoi) as the new Executive Director of Sierra Leone's largest annual pageant event.

Musa A. Kamara
COO, LAKE Group

For further inquiries, sponsorship, or partnership opportunities, please contact:
Email: [email protected]
Mobile: +23277307972
WhatsApp: +23275002238

Moi Tee 🥰❤️🥰

04/02/2025

Looking Ahead to NEA 2025: Backlash and Criticism Overshadowed the 2025 Grammy Awards

Laj-K Perspective👊🏻

Since its inception in April 2017, the National Entertainment Awards (NEA) Sierra Leone Limited has established itself as the leading event for recognising creative talent in the country. The NEA celebrates Sierra Leoneans across various fields within the creative and tourism sectors, including music, film, comedy, fashion, sports, and cultural heritage. This annual event not only highlights the entertainment industry but also enhances Sierra Leone's reputation on the global stage.

In a collaborative meeting ahead of the 2018 NEA event, former Minister of Tourism and Cultural Affairs Dr. Memunatu Pratt shared with Dr. Alhaji K. Tarawally, the Founder and CEO of NEA SL Limited, the profound impact of the awards, stating, "The NEA transcends any individual, including you, me, and all of us." This remark emphasises the significance of the NEA in promoting and celebrating Sierra Leone’s rich cultural heritage.

The NEA embodies our collective dreams and identity. While it’s natural for people to voice their opinions about awards, including criticism, such discussions are vital for growth. The NEA team is committed to maintaining credibility and excellence by ensuring winners are selected through fair processes and established regulations.

Criticism is a common feature of major awards globally, such as the Oscars and Grammys. For instance, the Grammys faced scrutiny this year regarding nominations and their 2025 winners, along with a wave of negative online comments and accusations of corruption, bribery, and favouritism, much like in previous years. However, this criticism does not diminish the importance of these awards in celebrating artistic talent in America and worldwide. Instead, it provides opportunities for reflection and improvement.

The NEA welcomes public feedback and criticism, recognising that it reflects a deep passion for the arts. This event is for everyone, celebrating talent throughout Sierra Leone. As we strive to enhance recognition in the creative industry, we aim to learn from global best practices while adapting them to our unique culture, guided by our slogan: “Think Global, Act Local.”

The upcoming 5th NEA Awards in 2025 will introduce a new executive head and a decentralised structure focused on fairness and quality. We are committed to excellence and aim to ensure that the NEA truly represents Sierra Leone’s vibrant artistic heritage.

We invite everyone to join the conversation. Share your thoughts—whether positive or critical—and help shape the future of the NEA. Together, we can promote Sierra Leone's creative spirit and ensure that the NEA remains a respected platform across Africa.

Contacts for 2025NEA Updates
+232 75002238 / +232 77 30 79 72
[email protected]