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Gashpar Creative Využitie skrytého potenciálu značky - to je to, čo nás baví. Získajte zákazníkov, ktorí vás milujú. Budujeme značky - dostaneme vás zo striedačky priamo do hry!

Určíme vaše cieľové skupiny, vytýčime komunikačnú stratégiu šitú vašej značke na mieru a aj ju celú zrealizujeme. Od tvorby loga a webu, cez fotky/videá a reklamnú kampaň až po najmenšie detaily ako napríklad leták. Viac sa nemusíte naťahovať s freelancermi, vyriešime vám celú komunikáciu. Smerom ku klientom, aj do vnútra firmy.
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We build brands - we get you off the bench right into the game! We will identify your target groups, define a communication strategy tailored to your brand and implement it. From logo and website design, through photos/videos and advertising campaign to the smallest details such as a flyer. You don't have to bother with freelancers anymore, we'll sort out all the communication for you. Towards the clients, and inside the company.

16/10/2026

In Europe, some food and drink carries the name of a place, and the law protects it.

Ch*****ne can only come from Ch*****ne, and the name protects everyone who makes it there and everyone who buys it.

I live in a medieval town in Slovakia, and I understood only slowly what that kind of name really is. It is a brand that nobody owns alone. The baker, the winemaker and the cheesemaker from the same area are co-owners of it. If one of them is careless, they all pay for it. If one of them is excellent, they are all paid a little.

I think it changes how people behave. They know that the neighbour’s work reflects on theirs, so they talk to each other, compare, sometimes argue, and the standard slowly goes up.

You do not need a protected name to use this. Any maker can put a place on the label - the hill, the street, the workshop - and say who is standing behind the product. A place gives the customer somebody to trust, and it gives you neighbours you answer to.

I wonder who your neighbours are.

We have worked for several years on the tourist communication of the Banská Štiavnica region - a medieval town on the UN...
15/10/2026

We have worked for several years on the tourist communication of the Banská Štiavnica region - a medieval town on the UNESCO list and the villages around it.

Everybody expects the town itself to get the beautiful materials. The square, the churches, the castles. The smaller places usually get one line in a brochure, if they are lucky.

We made a separate leaflet for each of them - Hodruša, Banská Belá, Preňcov - each with its own story, its own walk and its own map, and orientation boards in the street so the visitor does not have to guess.

A guest rarely falls in love with a region in the town centre. It happens on the second day, in a small village, when somebody took the trouble to explain why a little chapel or an old mining path is worth ten minutes. After that they tell their friends about that village, and the whole region comes with it.

If you look after a place made of many small parts - a region, a collection, a network of sites - it may be worth asking which of them has only been given one line so far.

Photo by Ján Petrík

A hotel I follow just received a big recognition, and it made me think about the day after that kind of news.It is wonde...
13/10/2026

A hotel I follow just received a big recognition, and it made me think about the day after that kind of news.

It is wonderful for a small place, and a little dangerous at the same time. For years the team cooked, cleaned and welcomed the guests who were standing in front of them. Then someone from outside gives a verdict, and slowly the questions in the kitchen start to change. Would an inspector like this? Does this look serious enough?

I have seen the same thing after a prize, a big client or a good article in a magazine. The brand starts speaking to the people who recognised it, and a little less to the people who made it possible. The guests usually notice this before the team does.

If I were on that team, I would sit down the day after and write on one page what our guests said about us before anybody came to judge us. That is the voice that brought us here, and it is worth keeping.

And if you have just had good news - congratulations, and I hope you rest first :)

In Slovakia we have been returning bottles and cans for a deposit since 2022. Almost every supermarket has the machine n...
09/10/2026

In Slovakia we have been returning bottles and cans for a deposit since 2022. Almost every supermarket has the machine near the entrance, and it became normal so fast that people stopped talking about it after a few weeks.

What I find interesting is what it does to the package. A bottle used to spend ten minutes in someone's hand between the shop and the bin. Now it often waits in the kitchen for weeks, and then it goes back to the shop and gets handled again. A package that comes back is looked at far more than a package that is thrown away.

I think that slowly changes what a label can be. When people live with it for a month, it can hold a real sentence from the maker - where the thing comes from, what they decided, why - and not only a logo and a promise.

If your product comes in a bottle, a can or a jar, it may be worth asking what you would want it to say after three weeks on somebody's kitchen counter.

My family's brewery had a restaurant and a hotel next to it, so for years I watched our b**r from both sides - from the ...
08/10/2026

My family's brewery had a restaurant and a hotel next to it, so for years I watched our b**r from both sides - from the brewery, and from the table.

What I learned at the table is that the brand is whatever the waiter says in the ten seconds after the guest asks, "What is this one?" Everything we wrote on the label and in the campaigns reached the guest as one sentence from one person, or it did not reach them at all.

When the waiter knew the story - the water from our own spring, the months of waiting, why this b**r costs more - guests ordered a second one and told the story to the next table. When the waiter did not know it, we were a name on the menu.

Brands spend months on the label and the website, and very often nothing on that one sentence. I think it is the cheapest work in the whole brand, and the one people repeat the most.

If somebody serves or sells your product for you, sit down with them. Let them taste it first. Tell them the story you want carried, and then ask them to say it back to you in their own words. You will hear very quickly what is missing.

07/10/2026

This little test I do with every customer. You can try it yourself 🙂

Years ago a small team asked us to help with a knife.It was a really good folding knife, made by knife-maker who cared a...
06/10/2026

Years ago a small team asked us to help with a knife.

It was a really good folding knife, made by knife-maker who cared about every detail. The budget for the whole project was 20,000 euros. We said yes, and instead of our fee we took one third of the company.

I did not see it as a clever deal. When I looked at that knife, I could honestly say to myself: I would be proud to own a piece of this. And when you work like that, the people across the table can feel it. You are not a supplier sending an invoice, you are on their side of the table.

The U.S. Gear Institute later ranked the knife fourth in the world among survival knives.
It is still the question I trust most when a new project arrives: would I be proud to own a piece of this? Sometimes the answer is no, and then we say no kindly.
If you are building something small and good, you probably know how it feels to look for someone who believes in it as much as you do. It is worth waiting for that person.

28/09/2026

Our town has more history than it can hold. Centuries of silver and gold mining, a medieval centre on the UNESCO list, and a legend about mine elves in almost every cellar.

Every visitor gets a leaflet with all of it. Most leaflets are read once.

A few years ago Andy and I made a board game instead - a family game about the history of our town, with the legends inside it. We published it ourselves. It went through three print runs and sold 2,500 copies, in a country of five and a half million people, for a game about one small town.

I believe people carry a story they have played very differently from a story they have only heard. When they just listen, the story stays with the guide. When they play it at their own kitchen table, it becomes theirs, and they start telling it themselves - to their kids, to friends who come to visit.

Every place with a real history deserves more than a leaflet. If you run a hotel or a restaurant in an old building, think about what your guests could take home besides a photo. Something they would enjoy telling in their own words.

Address

Andreja Sládkoviča 1
Banska Stiavnica
96901

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+421915219421

Website

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