APPROACH is a Singapore-based talent scouting agency aimed at discovering and connecting fresh talents or "diamonds in the rough" to the best opportunities for them to excel and shine. Being a struggling writer, Jonathan personally knows how tough it can be to make a name for oneself in the creative or entertainment business. But having received unconditional help from editors, celebrities, and en
tertainment-industry people, Jonathan managed to find his niche in writing and today, he is a freelance film critic with film reviews being published in F Movie Magazine and covering red carpet events such as Singapore International Film Festival. So just as others have helped him to move a step close to accomplishing his dreams in publication, he too now wants to help others with untapped potential to realize their modelling or showbiz dreams and aspirations. It is his way of paying it forward and good karma. And it is his strong belief in helping others achieve their full potential that fuels his passion to help fresh new talents (or diamonds in the rough) get polished up and shine. Through the establishment of APPROACH, Jonathan aims to aid these fresh new talents explore and find the right connections and avenues where they can maximize their potential whether be it in the acting, hosting, modeling or entertainment/fashion industry. APPROACH’s mission is primarily to unearth and scout undiscovered talents off the streets or via social media channels such as Facebook and Instagram and providing them with opportunities such as:
- Time For Compact Disc/Time For Print photoshoots for personal portfolio shots or personal creation of com cards
- Introductions and networking with established agencies for modeling/filming/video assignments
- Possibility to be signed on by established modeling/talent agencies
- Referrals for magazine features/competitions or fashion/entertainment industry pageants/competitions
As APPROACH does not claim ownership of our scouted talents, we do not charge any fees or require any membership from our scouted talents. However, we will be charging the talent or modeling or casting firms/agents a one time referral fee and 15% of the 1st assignment fee if they are keen to hire our scouted talents for any assignments. And if the talent or modeling or casting firm signs up the talent/s or goes back for repeat assignment with the talent/s, no any further fees will be charged to the firms. Our affiliated branch, ManSA (Manhunt Singapore Alumni) that was found in 2012 had been responsible for the talent scouting as well as social media publicity of Singapore's pioneer male pageant competition Manhunt Singapore. Its page (www.facebook.com/teammansa) currently has a following of 1,595 fans and 4,560 Facebook friends, its Instagram page () has 1,388 followers and 1,771 following and its Youtube page (https://www.youtube.com/user/mansavideos) has 331 subscribers and 141,684 views since being set up on Jun 14, 2014. Accolades for the talents that we have scouted on a voluntary, freelance basis so far include Dennis Aw who has been featured on the recent Dester Beer and Mastercard TV commercials, Andee Chua who has graced the international fashion walkways, winners of Manhunt Singapore 2015 & 2016, Fuad Al-Hakim and Lucas Lim, winners of Senior Manhunt Singapore 2015 & 2016, Sammy Phua and Stanley Nam, winner of CLEO’s Most Eligible Bachelors 2016 Imran Neduchelian, as well as numerous finalists of Manhunt Singapore and Senior Manhunt Singapore 2014 to 2016, CLEO Most Eligible Bachelors 2015 to 2016 and featured models on 8 Days Shirtless Guy of The Week and Sunday Times Hot Bods, as well as various photoshoots and video assignments. If you have been scouted by APPROACH, we assure you that we believe you have the potential to shine in the entertainment/fashion industry. So have confidence in yourself and let us help you take your first step towards realizing your showbiz dreams.
