30/05/2026
SELLIER, No. 01/48
An unofficial Ă inspired concept, created during my graduation journey at School of Communication and exhibited at Berghsâ Friction Festival.
This project started from my obsession with the Porsche 911, and from imagining what could happen if its timeless, precise language entered a dialogue with HermĂšs through craft, not decoration.
SELLIER became a sensory specification built around Bleu Nuit, Rouge Vif, Togo leather, Doblis suede, Craie stitching, a hidden H motif, tailored cabin scent, gloves, key pouch, leather day bag, and travel set. A black horse carries the emotional thread, linking HermĂšsâ equestrian roots with Porscheâs sense of power, motion, and control.
The process moved through research, mood boards, color exploration, pattern design, interior and exterior development, product concepts, AI-generated visuals, sound direction, and final film editing.
This was not my main graduation project. I created it voluntarily because I felt deeply connected to it. It challenged me because Porsche and HermĂšs both demand precision. You cannot fake premium. Every detail has to earn its place.
During the festival, almost 4,000 visitors passed through in under two days. I received so many heartfelt compliments and pieces of feedback. Some people even asked if this was a real product, or if it could actually be bought. đ
A special thank you to .boman . Earlier this year, during his AI generative tools module, I made my first Porsche AI film. I was not happy with the result. This project became my way of returning to that challenge with more control, taste, and intention. Hearing his positive feedback this time, along with feedback from people in the industry, meant a lot.
It is not perfect. I can already see what could be improved. But within the time I had, I am proud of how far it came.
Sight. Touch. Scent. Motion.
SELLIER
No. 01/48
Unofficial student concept.
#911
