08/02/2026
🌴 Brand Identity
Brand name: Khalvia Lasa Coconut Oil
Positioning: Natural • Clean • Everyday cooking
Target market: Families, health-conscious cooks, OFWs, halal market
Brand promise:
Pure taste, clean cooking, natural care for the family.
🏷️ Suggested Label (Front)
Khalvia Lasa
Coconut Cooking Oil
✔ 100% Natural
✔ Cholesterol-Free
✔ No Added Chemicals
✔ Halal Certified
Net: 1 Liter
🏷️ Label (Back – Simple & Honest)
Ingredients:
• 100% Pure Coconut Oil
Why Coconut Oil?
• More stable for cooking than many seed oils
• Naturally resistant to oxidation
• Adds light aroma and clean taste
Best for:
• Frying
• Sautéing
• Baking
• Everyday cooking
Storage:
Keep in a cool, dry place. Solidifies below 24°C (normal).
⚖️ Khalvia Lasa vs Sunflower Oil (Your Advantage)
Khalvia Lasa Coconut Oil
Feature
Sunflower Oil
Processing
Natural
Highly refined
Stability
High
Lower (oxidizes faster)
Taste
Mild coconut
Neutral
Health image
Premium / natural
Common / mass
👉 This justifies higher price than SAR 15 sunflower oil.
💰 Suggested Pricing (Saudi Market)
• 1 Liter: SAR 22–28
• 2 Liter: SAR 40–52
• 500 ml: SAR 12–15
(Premium but still affordable)
📢 Slogan Options
“From Nature to Your Kitchen.”
“Clean Cooking, Pure Coconut.”
“Natural Oil for Natural Families.”
“Cook Pure. Live Better.”
