How it all started
Sometimes back to 2005th for the first time we got into a party where DJs played minimal techno. That music was so shocking that our lives were split to before and after. Then we started to go to night clubs and parties on a regular basis and as a ‘thing’ we wanted to make the coolest "home" parties for our friends. So, from 2008 to 2010 we regularly held parties for our friends. We called it, ‘ the Flat - apartment’. The parties were joined by artists playing exclusively on vinyl, which made them hot at the time. All the crew back then still remember it today as cozy and great thing! It’s in our hearts today!
As time went by, we wanted to do more. Share music with people and technology already let us do so. So, we decided to launch an internet radio called theflat.fm. Later renamed it to flat.fm with the music we liked in the air! First of all to listen to it ourselves and also to share with friends. Symbolic, but the date of the first launch of the radio coincided with the day of radio on May 7, 2010. it was the day we learnt - May 7th is the International Radio Day. We have been looking for people across the globe offering to record mix-tapes. Then people began to come to us! We sorted them. But over time mix-tapes have became so many that they simply did not fit into the air. Just to remind! Focusing back then only on deep, tech and a little of techno music, we still lacked something like disco, funk, ambient and many other genres. When you listen to deep or techno music all the time, you still want to relax and switch to light deep drum'n'bass for example.
That's how the platform concept was born, which we launched in 2015. Quick access to carefully selected content in different music genres.
