Sync About It

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Sync About It

Music Sync Conference & Camp.
19-21 FEB 2025, Bucharest, RO Funded by the European Union.

First conference and songwriting camp focusing on music synchronisation in Romania.
2025, February 19 - 21 // Bucharest Chamber of Commerce Palace. Views and opinions expressed are however those of the authors only and do not necessarily reflect those of the European Union and therefore the European Union cannot be held responsible for them.

10/06/2026

We believe this is a conversation whose time has come and we thank TIFF for trusting us on this.

TIFF SYNC was created for:
• directors and producers wanting to better understand the creative potential of music;
• composers, sound designers and music supervisors;
• artists interested in cinematic storytelling.

We're delighted to moderate this first edition and explore the many ways music influences what we see, feel and remember on screen.

🔗 Read more at the link in comments and join us next week at Edison House of Music.

18/05/2026

Sync About It is proud to join East European Music Conference 2026 this year by curating the panel:

🎬 From Stage to Screen: How Brands, Live Music & Sync Shape Festival Moments

A conversation about the growing intersection between festivals, brands, sync and live experiences and how these collaborations increasingly shape audience culture.

Joining the panel:

• ⁠Nora Pinter - Head of Sponsorships, Sziget Festival
• ⁠Tudor Costinas - Head of Marketing & Communication, Electric Castle
• ⁠Valentin Suciu - Co-founder & CCO, Jam Session
• ⁠⁠.Ana Treabă - manager Delia, founder Treaba Production Moderated by: Andra Vasile, co-founder Sync About It

📍22 May, 14:00, ARCUB Lab, Bucharest

Looking forward to a conversation about creative partnerships, music-driven storytelling and the evolving relationship between brands and live culture. ✨

31/03/2026

Still thinking about how ideas take shape in real time.

At Sync About It 2025 edition, the bespoke production for ads workshop with Alex Cotoi (Grammy awarded producer) and Andrei Nica (Creative Director) was less about theory and more about process.

Participants got to step inside the creative flow: from first ideas to live feedback from the agency, constantly shaping the direction to match the brand’s vision.

A rare look into how music for ads actually gets built.

Just the beginning. Stay tuned for what’s cooking next 👩‍🍳👀

28/11/2025

Our second guest, Marius Leftărache, is a key figure in shaping Romania’s cinematic sound. He brings a strong track record, with credits across major films and TV shows.

He’ll be joining Kangding Ray on Sunday for a deep dive into film scoring.

🗓️ Sunday, Nov 30, 16:30 Control Club
🎫 Free entry but secure your spot via the form in bio & on syncaboutit.eu

And we also suggest:

🗓️ Saturday, Nov 29, > 23:00 @ Control Club�
➡️ Catch Kangding Ray on the same bill with Khidja�
🎫 Tickets on control-club.ro

🗓️ Starting today, Nov 28, watch Sirāt in cinemas
➡️ distributed by �
🎫 Tickets on transilvaniafilm.ro/sirat-program/

27/11/2025

Our first guest is David Letellier, better known as Kangding Ray - a genre-leading figure in electronic music, with a journey that spans Berlin’s clubs and the Cannes red carpet.

Soon we’ll be diving into how his influences shaped the immersive techno score for Oliver Laxe’s Sirāt.

Meet him this weekend at Control Club :

🗓️ Sunday, Nov 30, 16:30
🎫 Free entry but secure your spot on syncaboutit.eu

🗓️ Saturday, Nov 29, > 23:00
➡️ on the same bill with Khidja
🎫 Tickets on https://tinyurl.com/2ehxyyt2

🗓️ Starting Friday, Nov 28, watch Sirāt in cinemas
➡️ distributed by Transilvania Film �
🎫 Tickets on transilvaniafilm.ro/sirat-program

21/11/2025

We’re back - and launching our Sync About It Sessions with a must-see conversation at Control on November 30.

“Behind the Film Score: Composers in Conversation” explores how music and moving image meet through intuition, craft, and technique to create cinematic emotion.

➡️ Kangding Ray - Jury Prize winner at Cannes for his Sirāt score
in conversation with
➡️ Marius Leftărache - sound design and film music specialist, co-founder Avanpost
➡️ Adina Popescu - moderator, Sync About It co-founder

Plus:
❇️ Kangding Ray performs a DJ set at Control Club on November 29, on the same bill with Khidja.
❇️ “Sirāt”, by Spanish director Oliver Laxe, hits Romanian cinemas on November 28, distributed by Transilvania Film

Get your info at syncaboutit.eu

🗓️ Saturday, Nov 30, Control Club
⏰ 16:30
🎫 Free entry, but we recommend to secure your spot by filling the form (in comments, on website)

18/11/2025

🎉 We’ve got some really exciting news to share - and it all starts with the magic that came out of our Songwriting Camp this February. 🖤

➡️ We met the team from .music.bg in Athens, and that encounter turned into a beautiful collaboration.

➡️ MUZE is a full-service label, publishing and distribution agency - and they were working with , one of Bulgaria’s standout voices and former X Factor winner, looking to expand her catalogue.

➡️ Meanwhile, we had a song we knew was special - written by , , , & .

Fast-forward to today: the track is out everywhere.
▶️ Hit the link in our bio and give it a listen. 💫

02/05/2025

This trio is back in business!
And exactly where it all began, as we met at .music.week in 2022.

Post-our-first-conference together & celebrating getting back to our friends in Greece, we’re taking over the mic and sharing some sync-focused insights.

🗓️ May 8th / 12:45 @ Olympias 3
& .vasile :
From Pulp Fiction to Fortnite: Getting your music into films & games

🗓️ May 9th / 13:00 @ Athens Old Stock Exchangevasile :
Fueling the dream> Managing pressure, conquering doubts, and staying balanced

🗓️ May 9th / 17:00 @ Olympias 3adina :
Pitch and place: Local approaches to a global sync market.

Thank you Georges, , Chris, Olga & the rest of this amazing team!

See you soon!

27/02/2025

✨ We can’t believe it’s already over!

After a year of dedication and three exhilarating days packed with panels, workshops, and an inspiring songwriting camp, we finally took a moment to catch our breath. But now, it’s time to express our deepest gratitude!

A huge thank you to each and every speaker who joined us for this milestone first edition of Sync About It - Music Sync Conference—pioneering the first event of its kind in Central & Eastern Europe. The first edition is always the hardest, and your support made it truly unforgettable.

🎉 This journey wouldn’t have been possible without the incredible support of Live MX and the European Union funding.
We’re also immensely grateful to the supporting entities who believed in our vision from the very start: Coca Cola Romania , Moxy Bucharest Old Town , BMW România , 5 to go (our official coffee partner ☕), Meze Audio , Global Records , iaBilet.ro, DISCO , Reset! Network , IQads News, and all the music networks that helped spread the word.

🙌 And to our amazing delegates and participants—thank you for being part of this experience!

🗓 See you next year with an even better edition!

Adina Popescu, Andra Vasile & Steve Farris Music

21/02/2025

During “The BMW i4 Electric Car Sound Design” presentation, which was also the final discussion of Day 2, we got to dive into brief introduction to the electric racing project BMW are working on – this is a world premiere, meaning that all solutions are developed locally, including the sound design. The challenge stems from the fact that racing cars do not have a natural sound.
This presentation was hosted by the team that worked on the sound project: Dan Alexandru (Sound Designer), Titus Constantinescu (Sound engineer) and Horia Platona (Pilot, Chief Engineer).

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Bucharest

Website

http://syncaboutit.eu/

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