04/06/2026
35 years of innovation, reimagined as experience.
For Via Verde’s 35th anniversary, we created Mobility Lab, a pop-up interactive and immersive museum experience designed to bring the brand’s journey to life through motion, light, sound, space, and storytelling.
Conceived as a walk-through experience, Mobility Lab guided visitors through the milestones that shaped Via Verde’s evolution and helped redefine mobility in Portugal, while opening a window into what comes next.
At the heart of the project was a near 180º immersive film and experience room, transforming the space into a living narrative of innovation, achievements, and defining moments across 35 years.
More than a retrospective, Mobility Lab was a journey through the past, present, and future of mobility🟢
A space where technology, content, and emotion came together to turn a brand story into a memorable experience✨
Client
Agency
Concept & Design
Architecture .studio
Construction
Assembly Team , Filipe Rebelo, Pedro Coutinho
3D Content .filthy.human Rubro.del.rubro
Motion Design , João Ventura