10/02/2025
Here we go! Last year, we collaborated with CMC Markets and their creative team to bring this global brand video to life. The video was showcased at London’s Broadgate’s Exchange Square, where CMC set up a massive screen in the heart of the city. The screen displayed various sporting events, including Wimbledon and the Olympics, with the brand video playing in between coverage. Each version of the video featured a unique opening tailored to the sport being shown, highlighting CMC’s incredible brand. It was an amazing experience working with such a big and well-known brand, and we truly enjoyed the process. Huge thanks to Victoria Paling for the trust, looking forward to more ahead!
Stay tuned, as we’ll be publishing a behind-the-scenes video soon!
Credits:
CMC Markets:
Head of Marketing: Victoria Paling
Group Head Of Marketing: Luke Welch
Marketing Manager: Annabel North
Rabid Rat:
Executive Creative Director: Tomasz Dabert
Executive Director and Animation Lead: Krzysztof Marcinowski
Houdini TD: Dawid Wizor
Storyboards: Krzysztof Bielenin, Krzysztof Marcinowski
3D Generalists: Waldemar Tabaka, Łukasz Walichnowski
Look Development: Tomasz Dabert, Mateusz Bisiak
Motion Design: Tomasz Dabert, Dawid Wizor, Mateusz Bisiak
Houdini Junior Artist: Szymon Piecuch
Compositing: Tomasz Dabert
3D Production Partner: Soft Focus, Paulina Ledzion, Mateusz Bisiak
Music composing and SFX: Combustion Baldin Petriaggi, Chico Balbin