Amna's Artwork

11/02/2023

The dissertation is based on the campaign to advertise the theme restaurant named as “Alladin Lounge”, located at Gulberg-II, Lahore. The idea behind the campaign is to incorporate the latest trends in the form of Hashtags that are highlighted by the social media through Twitter, facebook, Instagram, TikTok in the theme restaurant. In this way, an effort is made to attract the young generation not just by the theme but by the latest trends that have been overwhelming in social media. Currently, Alladin Lounge claims to provide a place to enjoy a 90’s theme ambiance inspired by Alladin Disney film. In this campaign, the 90’s Theme is replaced by 21st century Alladin movie theme (2019) to make it more relatable to the present time. The campaign consist of Posters, Hoardings, Standees, Menu design, Flags, T-Shirts and interior décor of the restaurant etc.

25/12/2018

My chosen topic for my thesis work is Sarrak pe Karrak
which basically is a 'Chaye Dhaaba' along with other dishes too. I wanted to exhibit Punjabi culture in my work hence I have used 2D vector portraits of Punjabi Artists and also paid a tribute to them by using their respective dialogues. Also, I have shown a unique blend of western touch in it by using pop art colors and style. Eventually, the fusion depicts both eastern and western cuisine which was the main goal of my campaign. :) Amna Naeem

22/03/2018

Story Book Design.

10/03/2017

25/02/2017

25/02/2017