26/08/2026
Bilibili Strengthens Global Expansion With Relaunched International App
Bilibili, widely regarded as one of China’s leading video and entertainment platforms, is making a renewed push into the international market with the relaunch of its global app.
The relaunched app is currently available for Android users, while an iOS version is reportedly in development. The move represents a significant step in Bilibili’s efforts to make its platform more accessible to audiences and creators outside China.
Easier Registration for International Users
One of the notable changes is the reported removal of passport and identity-verification requirements for international users. This could make the registration process considerably simpler for people who want to explore Bilibili from outside China.
Focus on International Creators
Bilibili is also reportedly expanding its efforts to attract international content creators, including established YouTubers and other digital creators. The company is developing an English-language website and exploring new opportunities to connect creators with brands and sponsorships.
To support its international ambitions, Bilibili has established or expanded teams in major global markets, including Los Angeles, London, Tokyo, and São Paulo.
A Massive Existing Community
Bilibili already has a huge user base in China, with approximately 376 million monthly active users. The platform is particularly well known for its strong communities around anime, gaming, livestreaming, technology, entertainment, and fandom culture.
Although Bilibili has had an international presence in the past, its latest expansion appears to be a much more ambitious attempt to establish the platform as a serious global competitor in the online video and creator economy.
What This Could Mean for Creators
If Bilibili continues expanding internationally, the platform could create new opportunities for creators looking for additional ways to distribute their content, build audiences, and potentially connect with brands.
For creators in markets such as the United States, United Kingdom, Japan, Brazil, and other countries, Bilibili could become another platform worth watching as the global creator economy continues to grow.
In short, Bilibili’s international relaunch signals that the company is no longer focusing solely on its massive Chinese audience—it is increasingly positioning itself as a global platform for creators, viewers, and brands.
