17/01/2026
文化中国行 | 艺问艺答服饰探秘
第二集，宋代街头的“广告战”：看宋人穿搭有多潮？
Ancient Chinese Street Style: How Song Dynasty merchants advertised
Ancient Chinese Street Style: How Song Dynasty merchants advertised
The Song Dynasty (960-1279) saw culture bloom like never before, and the development of fashion also reached new heights in creativity and diversity. In this episode of Into Chinese Art, Professor Jiang Yuqiu from the Beijing Institute of Fashion Technology and Belarusian host Kate encounter a true marvel of Song marketing: a street vendor transformed into a walking billboard, his clothes covered in giant, arresting eyes.
This spectacle comes to life through a restored performance of the classic opera Eyedrop Acid, where a vendor sways through the crowd in a hat adorned with three-dimensional “eyes”. His attire - a straight-collared jacket in bold red and gold, paired with a practical waist pouch for daily essentials, epitomizes the Song “commuter’s wear”, a blend of style and utility that feels remarkably modern even today.
Join the pair in a stroll on the streets of the Song Dynasty to uncover more of its fashion secrets.
Into Chinese Art is an immersive cultural interview series produced by China Daily Culture Channel, where international hosts engage with art experts through interactive discussions, offering audiences a deeper understanding of Chinese art and aesthetics. The third season of Into Chinese Art focuses on ancient Chinese fashion.
宋代，一个烟火气十足的朝代，市民文化兴起，服饰也展现出前所未有的市井百态与多元风貌。本期节目，北京服装学院蒋玉秋教授团队带领白俄罗斯体验官苏小小穿越到宋代街头，通过杂剧的服饰复原探秘宋朝穿搭特色。卖药小贩头戴“会眨眼”的立体眼睛帽，一步三晃，活像行走的“灯箱广告”；直领对襟，红金撞色，腰间包袱还能装杂物——原来宋人的“通勤装”早已把实用与颜值拉满。快跟上苏小小，一起打卡宋代街头穿搭！
《艺问艺答》是中国日报推出的沉浸式文化访谈节目，外籍主持人对话艺术专家，通过问答和互动的方式，带领观众感知中国艺术，传播中华美学。《艺问艺答》第三季聚焦中国服饰艺术。（中国日报视觉中心、中国日报网、中国日报文化频道联合出品）
#文化中国行看多彩中国 #服饰里的中华美学 #古人穿搭图鉴
#你好中国
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