Diversity and distinction -- that is what we aim for and embrace in UP Samahan ng mga Mag-aaral sa Komunikasyon. UP SAMASKOM is a duly-recognized university wide academic-performing organization housed by the College of Mass Communication. Since its foundation in 1974, the org has been a family for students from all walks of the university, who have a passion for communication and self-expression.
UP SAMASKOM organizes a variety of events all through out the academic year, such as digital productions, statements and webinars on pertinent media issues, and an annual comedy variety show, Live A.I.D.S. These activities aim to develop the creativity and discipline of its members, and also help give the Samaskomers a hands-on training on events management, performing, writing, directing, marketing and publicity, production and costume design, and many more.