15/08/2022
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐂𝐚𝐧’𝐭 𝐆𝐞𝐭 𝐒𝐚𝐥𝐞𝐬 + 𝐇𝐨𝐰 𝐓𝐨 𝐅𝐢𝐱 𝐓𝐡𝐞𝐦
𝟭. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:
If something isn’t right with your store’s marketing, you will not see sales regardless of how great other things in your funnel are.
If you see that you are reaching many people with your ads, but few of them click the link to your product page, you may be targeting the wrong audience.
🧠 Before starting to market your product, you should have a good understanding of your ideal customer, also known as your buyer persona.
For ecommerce stores, essential information to know about your ideal customer is their personal info, value & fears, negative info, and their interests!
Knowing these things about your ideal customer and developing a buyer persona will help you tons and will improve your ad performance.
𝟮. 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝗲 𝗗𝗲𝘀𝗶𝗴𝗻
After sorting out your marketing, you should have enough people looking at your product page.
If you still aren’t getting any sales, something may be wrong with your store’s design that is keeping customers from progressing the purchase funnel.
To find out what is wrong, looking at your store from a customer’s perspective can be helpful:
🤔 Does your product look like a great deal?
🤨 Does your store look trustworthy?
🧐 Are the steps needed to purchase the product clear?
If you are having difficulties looking at your store from a customer’s perspective, you could ask friends and family to check out your store and give you any points that you could improve.
So go through your store and also have a few friends/family members go through it and try to figure out what a customer would want and expect from your store to make a purchase.
𝟯. 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝘀 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
If the main causes I listed above are not the reasons why your product isn’t selling, then there is only one possibility left, you aren’t selling a winning product.
🧐 Sometimes, products lack the characteristics they need to be sold profitably.
Often, winning products solve a problem, have a “wow factor”, have good profit margins, and a few other key characteristics.
❌ If your product lacks these characteristics, don’t worry, it’s okay to step away from a product and move on to another one. (Don’t get “married” to your product!)
You will have more chance of succeeding by testing new products than marrying one product and trying to make it work for too long.
🔎 When doing product research, focus on finding products that are in high demand but aren't saturated either, also qualifying each product is very important as well.
You can't just find a product and then test it, you need to properly qualify it before you decide to run ads and this is crucial.
If you have any questions leave them in the comments below and i’d be happy to answer them.
Wish you all the best.
