06/03/2024
Alcazaren Bros. Animation Throwback.
In 1993 Lintas (now Lowe) presented us with a board with the concept of multiple roles for a single talent. The lead essentially will be 3 other characters. Pre-digital era, we suggested that it may be more amusing if the transformation would be done via a stop-motion technique called pixilation (not to be confused with pixelation used in..well you know). Pixilation involves the animating live actors (pre-Oren Lavie MV craze). We had previously used this in the iconic Royal Tru-Orange TVC with Francis Magalona directed by Raymond Red. In the RTO ad, we animated both Francis M lip-synching and the "Peace Man" necklace he was wearing (more on that for a later post). The technique was popularized by the aanimation legend Norman McClaren who created the Oscar-winning "Neighbors". For the Purefoods spot, we animated a very young Khalil Kaimo to transform into his best friend, classmate and Ate. All in a single take.
We had a special seat so Khalil can stay "registered" in the same spot while we moved his costume changes frame by frame. You can imagine the discipline of this young kid to stay still for minutes at a time so we could do the proper transitions. Wala pang DOLE noon but surprisingly, I don't think we went over 12 hours. We did do a workshop to brief him on how to act like a stop-motion puppet and how he could rest in between movements. Good thing he was very well behaved and an excellent actor!
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