09/12/2025
“Bear Hugs and Bold Brews.” 🐻

Black Bear Coffee is a cafe based in Isabela where people can connect, unwind, and enjoy great food and coffee.
Crafted to reflect their warmth and community-driven spirit, we worked on their brand strategy, identity, packaging, environment design, advertising, and social campaigns.��
From Bernie the Bear to the world we built around him, every touchpoint helps bring the vintage camp vibes to life.
Creative Direction: Paolo Salgado
Lead Design: Alissa Co and Nadine Buffi
Designers: Jan Pillerva, Jules Legaspi, Frances Amaparo