Ube Farmer's Magpet

05/06/2026

With its deep and vibrant purple hue rooted in Philippine soil, ube, or purple yam, has steadily emerged as one of the country’s most sought-after agricultural exports.

In Quirino, the local ube industry has been quietly flourishing since 2023, when a Japanese client became interested in the crop’s distinct flavor and naturally rich purple color. In April this year, the province also reached its largest single export volume with 1.2 tons of ube powder shipped to Japan alone.

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04/06/2026

Is Ube the New Matcha? 💜

Whether in your favorite local coffee shop or in pastry display cases halfway across the world, ube - the vibrant purple yam native to the Philippines has officially gone global.

And the numbers prove it: Philippine ube exports are booming. According to the DTI, exports surged by 20.4% last year to hit $3.2 million (nearly 1.7 million kg!). The biggest buyer? The US, which scooped up almost half of those products. In fact, American imports doubled from the previous year, surpassing the next five largest markets combined!

But what exactly gives this root crop its iconic color and flavor? Let's dive into the fascinating chemistry behind this delightful yam!

03/06/2026

Ube is taking over coffee shops worldwide, but it’s losing its Filipino identity—and the opportunity for the country to take advantage.

03/06/2026

Concerns regarding ube production as the current shortage of ube seedlings hinders farmers from planting ube. FB scams are also rampant

Purple yam, locally known as “ube,” is emerging as a key Philippine export, gaining global attention as demand for the crop continues to rise, according to the Department of Trade and Industry (DTI).

Despite this growing demand, ube production has declined. Data from the Philippine Statistics Authority (PSA) showed output fell to 14,000 metric tons in 2020 — more than 50% lower than the 30,074 metric tons recorded in 2006.

To help boost production, the Department of Science and Technology (DOST) said it has introduced advanced technologies and propagation methods to support farmers and meet both local and global demand.

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03/06/2026

Propagation techniques

New advanced propagation techniques, including “minisett” and tissue culture, are being developed by the Philippine Root Crop Research and Training Center of the Visayas State University (VSU-PhilRootcrops), together with Bohol Island State University, and introduced to Bohol ube farmers to help increase declining yields and meet the rising global demand for the purple delicacy.

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02/06/2026

02/06/2026

THE MT. Apo Natural Park (MANP) will have an off-season, which prohibits trekking and camping activities on all open trails in the area from June 1 to Aug. 31.

https://www.mindanaotimes.com.ph/mt-apo-closed-to-climbers-until-aug-31/

01/06/2026

Wow Amazing Ube sana ganahan ang ating mga ube farmers sa Magpet

SM Supermalls is celebrating one of the country’s most beloved flavors through its “Ube Nation” campaign, bringing together a wide range of purple yam-inspired

01/06/2026

Purple gold

UBE'S SIGNATURE FLAVOR AND SWEETNESS

SM Supermalls is celebrating one of the country’s most beloved flavors through its “Ube Nation” campaign, bringing together a wide range of purple yam-inspired treats from cafés, bakeries, and restaurants across its malls nationwide. | Jason Mago

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