22/08/2025
For those who do not know The Joey Ayala
As overseas Filipinos and those born in Canada, we often seek connections to our roots. Joey Ayala, born June 1, 1956, in Bukidnon, is a beacon of Filipino identity through his work in Original Pilipino Music (OPM). His music bridges our adopted homes with the Philippines, and honoring his impact feels like reclaiming our heritage.
Ayala’s journey began in 1982, blending indigenous instruments like the T’boli hegalong, kubing, and kulintang with pop and folk-rock. His 14 albums, including hits like “Karaniwang Tao,” resonate with us at family gatherings, evoking memories of home. His band, Ang Bagong Lumad, reflects a philosophy of rooting modern music in ancestral traditions, inspiring us to embrace our culture.
His achievements, like the 2024 Gawad CCP Para sa Sining, celebrate his role in popularizing indigenous sounds. Awards such as the Datu Bago (2000) and Benigno S. Aquino, Jr. Award (2007) highlight his advocacy for social justice, mirroring our efforts to champion Filipino causes abroad. As a leader in the National Committee on Music (2008–2013), he shaped cultural preservation, vital for teaching our kids about their roots.
Ayala’s songs, addressing indigenous rights and the environment, and his 1992 ballet Encantada, connect us to the Philippines’ soul. Through his Bagong Lumad Artists Foundation, he promotes “SiningBayan,” inspiring our cultural festivals in Vancouver or Toronto.
For us, Ayala is a cultural anchor. His music and advocacy remind us to carry our Filipino identity proudly, whether in Canada or beyond. Honouring him is our “salamat” for keeping our heritage alive.