15/07/2026
ANIMAL CRUELTY IS NOT CONTENT. DO NOT LIKE, COMMENT, OR SHARE.
A video posted on the page JOMOND JTV appears to show a content creator striking a puppy on the head. After being hit, the puppy can be heard repeatedly whining and crying while the incident is used as online content.
When a video of an animal being hurt appears online, our first reaction may be to watch, comment, or reshare it out of anger. But every view and interaction can push the content to more people, increase the uploader’s reach, and even help them make money from an animal’s pain.
If you did not personally witness the abuse, please do not help circulate it:
1. Don’t watch. Views increase the video’s reach.
2. Don’t engage. Likes and comments, even angry ones, boost its visibility.
3. Don’t share. Reposting to expose or condemn the cruelty may still give the uploader more attention, views, and possible revenue.
Instead, report the post and the page directly to Facebook, Instagram, TikTok, or the platform where it was uploaded so the content can be reviewed and taken down.
Most importantly, encourage anyone with FIRSTHAND KNOWLEDGE of the incident to FILE A FORMAL REPORT. Seeing the video online is not the same as personally witnessing the act.
âť—A viral video does not automatically become a legal case. Cases can only move forward when witnesses with personal knowledge step forward and remain committed to the legal process.
If you witnessed animal cruelty firsthand, photos and videos are important evidence, but posting them online is not enough. Report the incident to the barangay, police, or proper local authorities. Execute an affidavit, cooperate with the investigation, and be prepared to testify.
PAWS provides FREE LEGAL ASSISTANCE to complainants and witnesses who are willing to pursue the case. Learn how to report animal cruelty at:
paws.org.ph/prosecution