Love Thy Land

Love Thy Land New Zealand travel posters

A little collection of baches and cribs đź’™
17/06/2026

A little collection of baches and cribs đź’™

One of my favourite things about illustration is not being bound by reality. I love to bend the rules with colour, light...
17/06/2026

One of my favourite things about illustration is not being bound by reality. I love to bend the rules with colour, light, scale and composition to create a mood, tell a story or highlight parts of the landscape that felt special đź’™ this is one of those pieces which was more imaginative than usual!

How nice to wake up to a little dusting of snow on the hills this morning! Here’s a few pieces from my New Zealand ski p...
16/06/2026

How nice to wake up to a little dusting of snow on the hills this morning! Here’s a few pieces from my New Zealand ski poster collection. All printed on archival 310gsm fine art paper at my home studio 🥰

Ski culture has always been one of my favourite subjects. I’ve always been inspired by those old ski posters from the 50...
12/06/2026

Ski culture has always been one of my favourite subjects. I’ve always been inspired by those old ski posters from the 50s and 60s. I love the nostalgia, the outfits, and the sense of romance and adventure they capture.

I love playing with that vintage travel poster style while bringing my own flair and twist to it. Working digitally gives me the freedom to add a little more detail, texture and depth, while still keeping the bold graphic feel of those original posters. Back then they would have been limited by screen printing and block colours, whereas I can push the gradients and finer details a little further.

For this piece, I found some old photographs of Coronet Peak on the National Library website dating back to the 1950s. I thought it would be cool to bring them to life in colour and create an artwork that celebrates both the skifield and a little piece of its history.

Lately I’ve noticed a huge increase in AI art..online and in shops, and it does make me wonder what the future of art an...
11/06/2026

Lately I’ve noticed a huge increase in AI art..online and in shops, and it does make me wonder what the future of art and artists will look like.

It’s a little soul destroying seeing so much generic AI generated artwork being sold and supported. I can spot it immediately and I really hope other people can recognise and value the difference between something generated in seconds and something created through human skill,
experience and thought.

On a positive note it’s inspired me to share more of my own creative process. More than ever I want to tell the stories behind the artwork and I want people to understand
the time, effort and years of practice that go into each piece.
Almost every illustration I create is based on places I’ve actually visited. I’ve stood there, experienced the weather, noticed the colours, felt the atmosphere, and then spent hours trying to capture the feeling of that place. When I’m out
exploring and taking reference photos, I’m always looking for those subtle little details that you only notice by being there in person. Those details often end up becoming some of my favourite parts of an illustration.

I hope that people will continue to appreciate, value, recognise and connect with art made by human beings.

Here are a few pieces I have created with some of those special little details❤️

One thing I care about lot about is print quality!There’s a big difference between a standard poster print and a fine ar...
09/06/2026

One thing I care about lot about is print quality!

There’s a big difference between a standard poster print and a fine art print, and a lot of that comes down to the paper, inks and printer being used. I print all my artwork myself on an Epson SureColor printer using archival pigment inks and thick 310gsm cotton paper, which gives the colours a richness and depth that you just don’t get with cheaper printing methods.

I spend a lot of time getting the colours right on screen, so it’s important to me that they look just as good in print. The combination of high-quality inks, paper and printer means vibrant colours, beautiful detail and prints that will last.

I want the colours to capture the feeling of a place. The deep blues of a glacial lake, the warm glow of evening light on the hills, or the rich greens of a beech forest. Those colours are often what stay with us long after we’ve left, and I want my prints to evoke a little of that same feeling and memory.

It’s definitely the more expensive option, but after spending hours creating each piece, I want the final print to look as good as it possibly can.

This is Barker Hut! I created this artwork after a 3 day trip up the valley in Arthur’s Pass. It’s such a wee gem but a ...
08/06/2026

This is Barker Hut! I created this artwork after a 3 day trip up the valley in Arthur’s Pass. It’s such a wee gem but a bit of a slog to get up there! 100% worth the effort. I knew it wasn’t going to be a top seller as not many people have been to the hut/ not an Instagram hot spot! but sometimes it’s nice to just create something unique and for myself ❤️

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