The Jam Factory Tauranga

24/08/2026

Rockabilly royalty at The Jam Factory this weekend. 👑

Support act Tony Daunt & the Dauntless brought the heat, but The Southern Diplomats closed the show with absolute perfection. Two incredibly tight bands playing to a crowd that loved every second.

"Fantastic night! Loved both the bands! Southern Diplomats are top quality rockabilly!" - we couldn't have said it better ourselves.

Check out the best clips of the night! 🎥

19/08/2026

Get a taste of the mayhem – here's The Southern Diplomats tearing through Do Me No Wrong live at Nirvana Lounge in 2023!

If this doesn't get your toes tappin', check your pulse. 🔥

The energy. The swagger. The raw 1950s rockabilly goodness. This is exactly the kind of night we're in for this Saturday at The Jam Factory – and honestly? The video doesn't even do it justice.

Simon "Big Si" Crowfoot and the boys are bringing their high-octane retro roots sound back to Tauranga, and it's going to be an absolute ripper.

⚠️ BUT HERE'S THE WORD OF WARNING:
Tickets are selling fast – we CANNOT guarantee door sales on the night. If you wanna be in the room for this one, don't leave it to chance.

📅 Sat 22 Aug | 7pm – 10pm
📍 The Jam Factory, Tauranga

🎟️ BOOK NOW → https://www.theincubator.co.nz/event-details/the-southern-diplomats-at-the-jam-factory

Don't be the one hearing about it on Sunday. Grab your tickets, grab your dancing shoes, and we'll see you on the dance floor! 💃🕺

18/08/2026

Another magical weekend of music at The Jam Factory. Two sold-out nights.

Friday night, Nick Herbison transported us with his soulful folk-rock storytelling – just him, his acoustic guitar, and a room full of people hanging on every word. Intimate. Powerful. Enchanting.

A massive thank you to RnB maestro Matty Buxton for kicking off the night with a beautiful opening set – the perfect way to ease everyone into the evening. 🙌

Saturday night, Red Street brought the heat with their genre-blending originals, tight musicianship, and honest, heart-felt performances that had the crowd buzzing. With support from Project Eye and the Frances Ellen Duo (ft Trevor Braunais), it was a night to remember. We've had some lovely feedback from people saying how much they loved Frances set! 💛

And back in the office today...

We're pleased to report that Nigel survived Loserpalooza without any knee-related casualties (Cat Face was fierce, and Nigel held his own!). Check out the footage of him dancing to Miss Boom Boom Dynamite – you'll understand about those knee comments! 😂🕺

We feel so lucky to have this much talent on our doorstep. Music is alive and well in Tauranga. And we couldn't be more grateful to be part of it.

17/08/2026

15/08/2026

Get ready to boogie, Tauranga! 🕺💃

The Southern Diplomats are rolling into The Jam Factory on Saturday, 22 August – and trust us, you don't want to miss this.

This high-energy, raw 1950s-style rockabilly three-piece is pure dynamite. Fronted by the legendary psychobilly bassist Simon "Big Si" Crowfoot (of Torment and Demented Are Go fame), these cats deliver authentic, high-octane retro roots music with polished live performances that'll have you swinging from the first note. Fresh off sell-out tours across Europe and the USA, they're bringing that fire straight to our stage.

🔥 Also on the bill:
Tony Daunt & The Dauntless – cinematic storytelling with bluesy grit, perfect for headlights on empty highways. Catch them playing their new single Smoke and Fire live!

📅 Sat 22 Aug | 7pm – 10pm
📍 The Jam Factory, 159 17th Avenue, Tauranga South

Bring your dancing shoes – you're gonna need 'em! 💥

🎟️ Grab your tix now → www.theincubator.co.nz/event-details/the-southern-diplomats-at-the-jam-factory

13/08/2026

🎸 THIS WEEKEND AT THE JAM FACTORY! 🎸

We are kicking off an amazing weekend of live music right here in Tauranga! Two nights, two incredible lineups, and the best vibes in town. 🎶

TONIGHT - Friday, 14th August
Join us for an enchanting solo performance by Hawke’s Bay based Folk-Rock singer-songwriter Nick Herbison. Expect introspective storytelling, soulful acoustic guitar, and life-affirming lyrics. With special support from Matty Buxton. 🌿

TOMORROW NIGHT - Saturday, 15th August
Get ready for Red Street! This newly established band brings a wealth of experience and a rich blend of original music. Influenced by legends like Dave Matthews, Ben Harper, and Pearl Jam, this is a set played with passion and honesty. Supports from Project Eye and the Frances Ellen Duo (ft Trevor Braunais). 🔥

⚠️ TICKETS ARE SELLING FAST!
Only a handful left for tonight, and tomorrow is moving quickly too. Door sales are NOT guaranteed, so secure your spot now!

🎟️ Book Now:
👉 Friday (Nick Herbison): https://www.theincubator.co.nz/event-details/nick-herbison-at-the-jam-factory
👉 Saturday (Red Street): https://www.theincubator.co.nz/event-details/red-street-at-the-jam-factory-1

See you at The Jam🍻

13/08/2026

🎸 LOSER PALOOZA 2026 IS THIS SATURDAY! 🎸

We aren't hosting this one, but we are 100% behind it. Totara Street is going to be packed with the best of our local alternative scene, and we couldn't be prouder to see so many familiar faces on the lineup—including our very own Nigel Gregory with Cat Face! 🐱

If you’ve been to The Jam Factory, you’ve seen some of these bands up close. Now it’s time to show up for them and for an incredible cause. All proceeds go to Lifeline for su***de awareness and prevention.

The details:
📅 Saturday, August 15th
⏰ 12 Loser hours. 25 Loser bands. 2 Loser stages. Doors open at 12 noon.
📍 Totara Street

A quick note on entry: Entry is by donation, but please try to hit that *$20 minimum* if you can. Last year there were a lot of $5 entries followed by $100 bar tabs. Let’s try to get those numbers up for Lifeline this year! ❤️

👀 Supervised event – U18s are welcome with their own parent.

13/08/2026

It is with a heavy heart that we share the sad news that one of our highly valued and respected team members, Simon Owens , passed away on Monday evening.

Simon didn’t just volunteer at The Jam Factory; he personified the joy and passion that we all share. What truly set Simon apart was the way he manifested that passion. He cared deeply about his team, making sure everyone he stood beside at a gig felt supported and had a good time.

He was the ultimate host. He cared just as much about the performers as he did about the audience. Whether it was a warm welcome at the door or a heartfelt farewell at the end of the night, Simon did everything he could to ensure everyone had the best experience possible. His influence and the example he set will linger in our venue for years to come.

We will miss his famous loud shirts, his offbeat sense of humor, his kindness, generosity, and zest for life. He was a supporter of The Incubator from the very beginning and part of our community.

We are forever grateful for all he gave to us. Our love and condolences to his wife, Jo and son, Nathan.

Rest in peace, Simon.

11/08/2026

Remember this crew? 🎶

Flashback to 2024 when Red Street took over The Jam Factory and delivered a seriously memorable night of heartfelt, genre-blending originals. And guess what? They're back this Saturday, 15 August – and it's going to be even better.

If you were there last time, you already know the vibe: tight musicianship, passionate performances, and songwriting that hits you right in the feels. If you missed it, here's your chance!

This time they've got an incredible lineup of support acts – Project Eye the Frances Ellen Duo (featuring Trevor Braunias) – and trust us, this is top-quality local talent you don't want to miss.

The details:
📅 Saturday, 15 August 2026
🕖 7:00 PM – 9:30 PM
📍 The Jam Factory, The Historic Village, 17th Ave, Tauranga

🎟️ Tickets are $25 and we can't guarantee there'll be door sales on the night – so grab yours now to avoid disappointment!

Get your tickets here: www.theincubator.co.nz/event-details/red-street-at-the-jam-factory-1

See you there for a fabulous evening of live music! 🎸

10/08/2026

Friday night plans = sorted. ✨

Hawke's Bay folk-rock artist Nick Herbison is bringing his solo show to The Jam Factory Tauranga on August 14th – and trust us, you don't want to miss this one.

Press play on 'Swimming' below to get a feel for his sound – because as Nick sings, "You just got to take time to connect." Consider this your invitation to do exactly that. His music is raw, honest, and built on storytelling that'll stay with you long after the night ends.

With support act Matty Buxton kicking things off, it's shaping up to be a fabulous night of live music.

🎸 Nick Herbison at The Jam Factory
🗓️ Fri, 14 Aug | 7:00 PM
📍 The Jam Factory, Tauranga

Take the time. Grab your tickets now. 👇
www.theincubator.co.nz/event-details/nick-herbison-at-the-jam-factory