Lufudufu World

Lufudufu World Adventures of Lufu and Dufu for all ages. Follow for stories, art, doodling challenges, gifts, collectables and all the “Love & Do” philosophy things.

www.lufudufu.world

20/05/2026

🎉 Day 1 at Las Vegas Licensing Expo is officially underway!

The doors are open, the energy is incredible, and Lufudufu World has officially arrived at

We are excited to introduce Lufu and Dufu to global partners who share our passion for creating a thoughtful cross-generational world.

LUFUDUFU® gets its magic straight from its name—Lufu (Love) and Dufu (Do)—where the characters themselves simply showing that the best way to love is simply to do.

Through its hand-drawn, timeless aesthetic, it creates a unique cross-generational world that children safely grow up with and adults comfortingly return to.

By blending deep themes of belonging with gentle wit and humour, the brand uplifts daily life without ever feeling preachy. This authentic emotional anchor translates seamlessly into a versatile licensing portfolio, spanning from plush toys to elegant home decor.
Ultimately, Lufudufu is special because it doesn’t just sell merchandise—it invites global audiences into a heartwarming community where they feel deeply protected, valued, and loved.

Our versatile, trademarked IP portfolio is ready for growth, and we are actively looking to connect with leaders in:
• Toys & Games
• Publishing & TV
• Stationery & Apparel
• Home & Living
• Digital Products

If you are here in Las Vegas, let’s connect and meet, and create a beautiful Good together.

Keep an eye out for our flyers with free stickers around the venue, scan the QR codes to step into our world, or send a DM right here to chat!

See you on the floor! 🤝

06/05/2026

We are attending the Las Vegas 2026 to expand our global partnerships!

Meet Lufu and Dufu and discover their world—one children grow up with and adults return to.
LUFUDUFU® is a character-driven, cross-generational lifestyle brand built on the core philosophy of “Love and Do.”
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The world of Lufu and Dufu offers hope and humor, helping both children and adults navigate life’s journey with kindness, curiosity, and a deep sense of belonging.
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With a timeless aesthetic and a mission to nurture goodness in everyday life, Lufudufu presents a strong and versatile portfolio of intellectual property.
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Trademarked and ready for growth.

Lufudufu is seeking global partners in publishing (print and digital) and licensing across stationery, apparel, toys, games, home & living, and digital products.

Will you be there? Let’s schedule a meeting and create a beautiful Good together.

17/04/2026

Bologna Licensing Trade Fair / Kids 2026

Done! We did it! What a blast!

Wrapping up an incredible week in Bologna! The energy at the Licensing Trade Fair was electric, and I am heading home with a heart full of new ideas and a suitcase full of inspiration.
Fantastic experience to see my brand step into the real world.
We spent the last few days connecting with partners who share our commitment to high-quality children’s content—stories that spark curiosity and characters that become lifelong friends.

A huge shoutout to everyone who stopped by the Lufudufu World booth to meet our favorite hedgehogs Lufu and Dufu.

These moments remind me why we do what we do: to create meaningful experiences that resonate with the generations of dreamers.

Italy, you’ve been wonderful.
Excited to see these collaborations come to life! 🚀✨

16/04/2026

Bologna Licensing Trade Fair / Kids 2026

Day 4. Wrapping up the final day.
A “hedge-tastic” experience!

15/04/2026

Bologna Licensing Trade Fair / Kids 2026

Day 3. Great times! Come say hello 😁

12/04/2026

Bologna licensing Trade Fair / Kids 2026
Stand Setup Stage🤯😊
Come say hello from April 13th – 16th!
😊

12/04/2026

Bologna licensing Trade Fair / Kids 2026
Got my all LUFUDUFUs in a row!
Lined up and ready to meet you. Come say hello from April 13th – 16th!
😊

03/04/2026

Happy Easter everyone!😊
Let’s focus on something positive today.

Lufu and Dufu hope you like this glimpse into one of the colouring pages included in their new Activity Book for kids and adults. 😊

01/04/2026

Lufu is excited about the launch of Artemis II.
Are you?

Science is fascinating: discovering and learning how the world works, and pushing far beyond the horizon. Isn’t it romantic?

Have a fantastic week, everyone! 😄

Lufu and Dufu hope you like this glimpse into one of the colouring pages included in their new Activity Book for kids and adults. 😊

28/03/2026

The Classic Wisdom

Personal favourite:
“All in all, with a calm mind and a heart at peace, together with intentional focus and an openness to see, happiness comes like a butterfly and lands right in front of your nose.”

There are so many more similar phrases:

“Happiness is like a butterfly: if you stay still, it will come and sit softly on your nose”

“Stop chasing what wasn’t meant to be caught, and let the magic find you instead”

“Don’t spend your time chasing butterflies. Mend your garden, and let them come to you”

“Be still, and let joy land”

“The best things in life find you when you aren’t even looking”

“A little bit of patience, a whole lot of magic”

“Don’t spend your time chasing butterflies. Mend your garden, and the butterflies will come. And if they don’t, you still have a beautiful garden”

“Calm your heart, and happiness—like a butterfly—will come and sit on your nose”

“Calm your mind, tend to your inner garden, and wait for the magic to land”

“Proof that when you finally stay still and breathe, the best things in life come looking for you”





27/03/2026

A quick peek at the new activity book in the works from Lufu & Dufu 😊

It includes lots of coloring stories, drawing challenges, and doodling pages for all ages.

Hand-drawn to invite and spark your creativity.

There is no right or wrong—just great prompts to relax and have fun.

Come see it at the Bologna Licensing Trade Fair / Kids, and say hello 👋
Your support matters for Lufudufu.

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