Direct Sewing Machines

Direct Sewing Machines New Zealand's only online destination for everything sewing, ironing, cutting, including parts and accessories
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The opportunities with an embroidery machine really are endless 🧵Personalise clothing, bring quilts to life, create one-...
30/08/2026

The opportunities with an embroidery machine really are endless 🧵

Personalise clothing, bring quilts to life, create one-of-a-kind gifts, add logos to workwear or even turn your creativity into a business. Once you get started, you’ll find yourself looking at everything and thinking, “I could embroider that!” 😍

Whether you’re a complete beginner or ready to take your embroidery further, we can help you find the right machine for your ideas.

Explore our embroidery machine range online or visit us in-store at Direct Sewing.

30/08/2026

Meet the new workhorse for quilting and sewing 👀

The Janome HD9QC is coming very soon to Direct Sewing! Pre-orders are now welcome, so get in touch to secure yours.

Our fabric by the metre range is growing, with some seriously stunning cotton fabrics in the latest lot 😍Florals, rich b...
29/08/2026

Our fabric by the metre range is growing, with some seriously stunning cotton fabrics in the latest lot 😍

Florals, rich blenders, fun prints and even a few cheeky Christmas designs have made their way into the mix 🎄

Available in store and online now. Explore away and see what catches your eye!

https://www.directsewing.co.nz/collections/fabrics/fabric-by-the-metre

NZFW Graduate Collections 2026 | Otago Polytechnic ✨A fantastic showing from Otago Polytechnic’s graduating designers. T...
19/08/2026

NZFW Graduate Collections 2026 | Otago Polytechnic ✨

A fantastic showing from Otago Polytechnic’s graduating designers. The collections were creative, considered and technically impressive, with each designer presenting a clear identity and story of their own.

We’ve been fortunate to work alongside Otago Polytechnic for many years, so it was especially rewarding to see their talented students represented on the New Zealand Fashion Week runway.

Congratulations to the designers and to all the lecturers, technicians, models and production teams behind them. An outstanding achievement and a proud moment for everyone involved.

NZFW Graduate Collections 2026 | Whitecliffe ✨Whitecliffe’s graduate designers delivered a runway filled with originalit...
19/08/2026

NZFW Graduate Collections 2026 | Whitecliffe ✨

Whitecliffe’s graduate designers delivered a runway filled with originality, confidence and personality.

From the concepts and fabric choices through to the construction and final styling, it was fantastic to see each designer’s individual voice come through so strongly.

We know just how many hours of designing, patternmaking, fitting, sewing, unpicking and refining sit behind these few special moments on the runway.

A huge congratulations to every designer and to the tutors, models and production teams who helped bring their collections to life.

NZFW Graduate Collections 2026 | Massey University ✨What an outstanding showcase from Massey University’s emerging desig...
19/08/2026

NZFW Graduate Collections 2026 | Massey University ✨

What an outstanding showcase from Massey University’s emerging designers. Every collection brought its own perspective, with bold ideas, thoughtful storytelling and an incredible amount of skill behind every finished garment.

We’re extremely proud of our long-standing relationship with Massey and of being able to support the next generation of New Zealand fashion talent. Seeing these designers bring their work to the New Zealand Fashion Week runway was very special.

Congratulations to every designer, lecturer, technician, model and everyone behind the scenes who brought this show to life. New Zealand Fashion Week Presented by Giltrap Group

Today we completed the installation of a new Ricoma six-head commercial embroidery machine for Naninama Embroidery in Al...
04/08/2026

Today we completed the installation of a new Ricoma six-head commercial embroidery machine for Naninama Embroidery in Alexandra, giving their team greater capacity, faster turnaround times and room to take on larger orders.

Our latest blog takes you behind the scenes of the installation and shows what the right multi-head embroidery machine can mean for a growing New Zealand business.

Read the full story:
https://www.directsewing.co.nz/blogs/news/direct-sewing-installs-six-head-ricoma-at-naninama-embroidery-in-alexandra

Proudly helping embroidery businesses across New Zealand grow with expert advice, delivery, installation, training and ongoing technical support.

Customer Spotlight 💜How incredible is this sweater knitted by our lovely customer Melanie using Rowan Yarns Felted Tweed...
29/07/2026

Customer Spotlight 💜
How incredible is this sweater knitted by our lovely customer Melanie using Rowan Yarns Felted Tweed from the vibrant Kaffe Fassett Colour Collection.

Paired with ChiaoGoo circular knitting needles, this project is a perfect example of how premium tools and beautiful yarn come together to create something truly special. The rich purple shade, subtle tweed flecks and elegant finish are simply stunning.

Swipe through to see the finished jumper alongside the work in progress. We love seeing the journey from the first stitches through to a beautifully finished garment.

A huge thank you to Melanie for sharing her knitting with us. We can’t wait to see what she creates next!

If you’ve made something using yarn or needles from Direct Sewing, we’d love to feature your project too. Tag us or send us your photos.

Knitters… this is the brand you’ve been asking us for. 👀From Finland to NZ! The Knitting Barber is officially here! Fro...
22/07/2026

Knitters… this is the brand you’ve been asking us for. 👀
From Finland to NZ! The Knitting Barber is officially here!

From the famous Knitting Barber Cords to stitch stoppers, cedar balls, row counters, project bags, notebooks, lights and so much more, we’ve just launched what we believe is New Zealand’s biggest collection.

If you haven’t discovered The Knitting Barber yet, you’re in for a treat. These beautifully designed accessories have built a cult following for one simple reason… they make knitting easier, tidier and a whole lot more enjoyable.

Go and have a browse. We have a feeling you’ll find something you didn’t know you needed.

🧶 Shop the range:
https://www.directsewing.co.nz/collections/all/the-knitting-barber

Now these are something special. 😍Our new Kiwiana Fat Quarter Bundles have arrived!Five perfectly matched fabrics in eac...
22/07/2026

Now these are something special. 😍
Our new Kiwiana Fat Quarter Bundles have arrived!

Five perfectly matched fabrics in each bundle featuring beautiful Kiwi-inspired prints.

💙 Brights
🖤 Darks

We have a feeling these won’t stay on the shelves for long! 🇳🇿🧵

Address

138 Railside Avenue
Auckland
0612

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm
Saturday 10am - 1pm

Telephone

+6498388674

Website

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